How to promote your podcast through your email newsletter LIVE REPLAY

12/06/22 • 41 min

1 Listener

On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.
You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.
Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.

Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.

"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."
In this episode, you will learn the following:

1. The importance of email newsletters for podcasters in maintaining and growing their audience base.

2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.

3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.

Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free

2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting

3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

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LinkedIn: https://www.linkedin.com/company/podbean
Website: https://podcast.podbean.com/ Email us: To contact Podcasting Smarter with questions get in contact at [email protected]

"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."
In this episode, you will learn the following:

1. The importance of email newsletters for podcasters in maintaining and growing their audience base.

2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.

3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free

2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting

3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Previous Episode

How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!

On this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod

Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.

David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.

Puneeth Shenoy is the editor for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Maslan, and Jordan Harbinger. He is also the founder of Podcast Pundits.

Stephanie Fuccio, David Roemer and Puneeth Shenoy have each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.

Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.

All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for.
"I think an audio editor should always charge."
In this episode, you will learn the following:
1. The journey of becoming a podcast editor, including the different skills and experience required
2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations
3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup

How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio

Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Next Episode

Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories

On this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios.

She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people.
"Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection."
In this episode, you will learn the following:
1. What it's like starting your own production company
2. What podcasting and the culture of podcasters is like within Kenya and on the African continent
3. How to create stories with a strong character-driven narrative

Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective

Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay

Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Connect with Selly, the AfroQueer podcast and AQ Studios:

Podcast: https://afroqueerpodcast.podbean.com/

Instagram: https://www.instagram.com/afroqueerpodcast/

Twitter: https://twitter.com/afroqueerpod

Website: https://www.aqstudios.fm/

Podbean Amplified - How to promote your podcast through your email newsletter LIVE REPLAY

Transcript

00:00:01.100

Welcome to podcasting. Smarter. The podcast for podcasters by podcasters, podcasting. Smarter is the official podcast from pO'd being featuring podcasting, interviews, best practices and helpful tips. We're here to give you the tools, resources, product updates and news to help you get started podcasting and keep your podcast growing.

00:00:24.570

Welcome back everyone to podcasting. Smarter in our november live event podcast, email marketing. How t