Commemorating 200 Years of Lifesaving: The RNLI's Captivating Anniversary Podcast (1/3)

05/14/24 • 13 min

1 Listener

In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.

"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio

In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.

Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.

Here are the main takeaways of today's episode:

Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.
Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.
Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.
Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.

The key moments in this episode are:
00:00:01 - Introducing the RNLI and 200 Voices Podcast
00:05:20 - Impact of 200 Voices on the Community
00:08:08 - The Power of Storytelling
00:12:08 - The Immersive Experience of Podcasting

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

Connect with Rory, the RNLI, Dan and Adventurous Audio:

Facebook: www.Facebook.com/RNLI
YouTube: www.YouTube.com/RNLI Twitter/X: www.X.com/rnli @RNLI
TT: www.TikTok.com/@RNLI
LinkedIn: www.linkedin.com/RNLI Adventurous Audio Website https://www.adventurousaudio.co.uk/
LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd
Insta https://www.instagram.com/adventurous_audio
Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:

Podcasting Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebo...

Here are the main takeaways of today's episode:

Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.
Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.
Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.
Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

Connect with Rory, the RNLI, Dan and Adventurous Audio:

Podcasting Smarter is the official in-house podcast by Podbean.

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebo...

Previous Episode

Strategies for Audience Growth and Engagement from Podbean's AMA 3/3

In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan.

This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success.

Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach.

As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms.

"Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan

This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all.

Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills.

Here are the main takeaways of today's episode:

Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners.
Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected.
Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more.
Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression.
Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth.

The key moments in this episode are:

00:00:26 - Strategies for Engaging Niche Audiences
00:08:33 - Building an Engaged Listener Base
00:10:33 - Content Planning for Shareable Clips
00:11:55 - Importance of Video in Podcasting Strategy
00:13:42 - Creating Engaging Clips
00:15:26 - Organizing Interviews and Q&A Sessions
00:19:10 - Creating Value and Engagement
00:22:38 - Upcoming Events and Podcast Growth

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/watch?v=GxSJeWFoVSw

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Connect with us:

Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Find us on socials: Instagram: https://www.instagram.com/podbean
Facebook: https://www.facebook.com/podbeancom
YouTube:

Next Episode

The Making of RNLI's 200 Voices - and Episodes with Rory Stamp & Dan Jones (2/3)

In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI).

We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast.

Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision.

"200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution

Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources.

Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging.

Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance.

Here are the main takeaways of today's episode:

Discover the secrets to starting a branded podcast that stands out from the crowd.
Learn how to capture captivating stories through expert audio production techniques.
Understand the crucial role of music in creating an immersive and unforgettable podcast experience.
Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast.
Explore effective strategies for building a podcast that fosters genuine community engagement and connection.

The key moments in this episode are:

00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes
00:02:39 - Selecting Guests for the Podcast
00:04:13 - Production Expertise and Storytelling
00:09:00 - Aligning Personal Purpose with the Project
00:13:00 - Creating Structure for 200 Episodes
00:13:32 - Promoting High-profile Names
00:15:08 - Narrative Arc and Sound Design
00:16:10 - Creatively Expressing Brand Identity

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube:

https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil

https://www.eventbrite.com/o/podbeancom-31329492977

Other episodes you'll enjoy:

Podbean's Apple Subscription Integration

Podbean's Descript Editing Integration

Connect with Rory, the RNLI, Dan and Adventurous Audio: