14. Why Business Owners Are Turning to Podcasting for Growth

10/29/24 • 25 min

Are you ready to find out how podcasting can grow your business and connect you with your ideal clients?
In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable insights, and plenty of practical advice.
We discuss how podcasting can help you grow your network, build authority, and connect with your ideal audience. You'll learn about overcoming challenges, staying consistent, and how real stories can create meaningful connections that go beyond just business.
You'll gain actionable tips on how to start your own podcast, enhance your storytelling, and use podcasting as a tool to build long-lasting relationships with clients. If you're ready to take your business to the next level through podcasting, this episode is packed with inspiration and strategies you won't want to miss!
I'd love to hear what you found most valuable from this episode! Send me a message on Instagram @podcast.support.services and let’s chat about how podcasting can fit into your business.
SHOW NOTES: https://podcastsupportservices.com.au/14-why-business-owners-are-turning-to-podcasting-for-growth/

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13. Make Your Podcast Work Smarter, Not Harder with Kryshla Salaris

Want to know how to make your podcast work smarter, not harder?
In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies for maximising your podcast's reach without adding extra hours to your workweek. From transcribing episodes to creating video snippets and social media posts, we cover it all.
Listen to find out how to streamline your content creation process and keep your audience engaged, even on your busiest days. Whether you're a seasoned podcaster or just starting, this episode is packed with actionable tips that will help you stay consistent and visible online.
Have you tried repurposing your podcast content before? I'd love to hear about it! Connect with me on Instagram @podcast.support.services and share your experience.
SHOW NOTES: https://podcastsupportservices.com.au/13-make-your-podcast-work-smarter-not-harder-with-kryshla-salaris/

Next Episode

15. How Your Podcast Can Strengthen Your Brand with Cassandra Emmerson

Ready to make your podcast a powerful part of your brand strategy?
Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.
By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.
Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.
Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!
Let me know how you’re infusing your brand’s personality into your podcast on Instagram @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/15-how-your-podcast-can-strengthen-your-brand-with-cassandra-emerson/

Podcasting for Business Owners - 14. Why Business Owners Are Turning to Podcasting for Growth

Transcript

This transcript was created using Headliner. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies.
Welcome to podcasting for business owners. If you're thinking of launching a podcast

Laura: Welcome to podcasting for business owners. I'm your host, Laura McRae, a podcast consultant, educator, and self confessed podcast nerd. If you're thinking of launching a podcast or want to gr