Podcasting for Business Owners

Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!
Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.
If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. Today, I’m sharing why getting specific with your audience is the secret to podcast growth, and how niching down will actually make content creation easier, not harder.
I’ll walk you through real-life examples of podcasters who struggled with broad messaging and how they found success by narrowing their focus. Plus, I’ll share practical steps to help you define your ideal listener so you can create episodes that truly connect and keep listeners coming back for more.
If you’re ready to stop spinning your wheels and start growing a podcast that works for you and your business, grab your headphones and let’s get into it!

SHOW NOTES: https://podcastsupportservices.com.au/how-getting-specific-can-make-your-podcast-more-successful/

I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks to her email list and how I’ve built stronger relationships just by hitting ‘send.’
I’ll walk you through simple steps to build your email list, what to send (hint: it’s not just “listen to my podcast!”), and how to keep your audience engaged with content they’ll actually look forward to. Plus, I’ve got a handy ChatGPT prompt to help you turn your podcast transcripts into newsletters effortlessly.
SHOW NOTES: https://podcastsupportservices.com.au/power-of-email-for-podcasters-who-want-results/

Are you ready to find out how podcasting can grow your business and connect you with your ideal clients?
In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable insights, and plenty of practical advice.
We discuss how podcasting can help you grow your network, build authority, and connect with your ideal audience. You'll learn about overcoming challenges, staying consistent, and how real stories can create meaningful connections that go beyond just business.
You'll gain actionable tips on how to start your own podcast, enhance your storytelling, and use podcasting as a tool to build long-lasting relationships with clients. If you're ready to take your business to the next level through podcasting, this episode is packed with inspiration and strategies you won't want to miss!
I'd love to hear what you found most valuable from this episode! Send me a message on Instagram @podcast.support.services and let’s chat about how podcasting can fit into your business.
SHOW NOTES: https://podcastsupportservices.com.au/14-why-business-owners-are-turning-to-podcasting-for-growth/

FREE PODCAST LAUNCH ROADMAP: https://subscribepage.io/podcastlaunchroadmap

Ever felt stuck in the endless loop of "It has to be perfect before I launch"?
You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t.
I’ll walk you through practical tips on how to move past the fear of not being good enough and how to embrace the messy first steps. You'll learn how even experienced media professionals have felt this pressure and how they found the courage to start anyway.
I’m also sharing my own experiences of scripting every solo episode (yes, even now!) and how podcasting is something you get better at by doing, not by waiting for the perfect moment.
If you’ve been waiting for permission to just start, this is it. You’ll finish this episode feeling encouraged to stop waiting for perfect and start recording instead. And remember, your podcast will grow and improve as you keep showing up!
Connect with me on Instagram @podcast.support.services and let me know: What’s been holding you back from starting your podcast? I’d love to hear your story!

SHOW NOTES: https://podcastsupportservices.com.au/launching-a-podcast-when-youre-a-perfectionist/

Ever wondered how your podcast could become the most effective sales tool in your business?
In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.
If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.
We also chat about how to repurpose podcast content across your marketing, why launching a podcast doesn’t have to mean extra work, and Laura’s favourite strategy for promoting a course or service through a podcast mini-series. By the end of the episode, you’ll walk away with loads of ideas to make your podcast a powerful part of your sales funnel.
Are you already using your podcast to promote your services? Or does this episode give you the push you need to get started? Come and connect with me on Instagram and let’s chat, @podcast.support.services

SHOW NOTES: https://podcastsupportservices.com.au/podcast-content-that-sells-while-you-sleep/