Podcasting for Business Owners

Ever thought about turning your podcast into a book or using a book to inspire your next podcast?
If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!
In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why podcast content can be a powerful foundation for your next big writing project.
You’ll get a behind-the-scenes look at Em’s creative process, from refining podcast content for a book to keeping that conversational tone alive in written form. She also reveals her latest project, Try and Stop Her, a collaborative book featuring 24 women in business and how she’s bringing it to life through a brand-new podcast series.
If you’ve ever wondered how to turn your podcast content into something even bigger, this episode will spark plenty of ideas!

SHOW NOTES: https://podcastsupportservices.com.au/how-to-build-a-book-from-your-podcast-content/

Thinking about hiring a podcast manager but not sure what to ask?
In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a real-life client story that shows exactly what can go wrong when the setup isn’t right, and what to do instead.
You’ll learn what to ask around tech, ownership, editing styles, handover processes and more. Whether you’re ready to outsource or just weighing up the idea, these questions will help you feel more in control and way more confident.
Grab a pen (or just head to the show notes after), because this episode is packed with practical tips that’ll protect your podcast and your business. Let’s make sure your podcast manager is a true support, not a stress.
Have you had a good or not-so-good experience with a podcast manager? I’d love to hear about it, come and say hi on Instagram @podcast.support.services and let’s chat.
SHOW NOTES: https://podcastsupportservices.com.au/43-what-to-ask-before-hiring-a-podcast-manager/

Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you.
You’ll learn the importance of having a podcast name that’s clear, searchable, and easy to spell. I’ll explain why keywords matter and how to avoid getting caught up in the need to sound clever. Plus, I’ll share a simple tool to check if your name is already taken across multiple podcast platforms to avoid confusion.
If you’ve been stuck on naming your podcast or just need a second opinion, DM me on Instagram at @podcast.support.services and I’ll help you narrow it down!
SHOW NOTES: https://podcastsupportservices.com.au/40-5-tips-for-naming-your-podcast-so-people-find-it/

Are you ready to find out how podcasting can grow your business and connect you with your ideal clients?
In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable insights, and plenty of practical advice.
We discuss how podcasting can help you grow your network, build authority, and connect with your ideal audience. You'll learn about overcoming challenges, staying consistent, and how real stories can create meaningful connections that go beyond just business.
You'll gain actionable tips on how to start your own podcast, enhance your storytelling, and use podcasting as a tool to build long-lasting relationships with clients. If you're ready to take your business to the next level through podcasting, this episode is packed with inspiration and strategies you won't want to miss!
I'd love to hear what you found most valuable from this episode! Send me a message on Instagram @podcast.support.services and let’s chat about how podcasting can fit into your business.
SHOW NOTES: https://podcastsupportservices.com.au/14-why-business-owners-are-turning-to-podcasting-for-growth/

FREE PODCAST LAUNCH ROADMAP: https://subscribepage.io/podcastlaunchroadmap

Ready to make your podcast a powerful part of your brand strategy?
Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.
By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.
Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.
Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!
Let me know how you’re infusing your brand’s personality into your podcast on Instagram @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/15-how-your-podcast-can-strengthen-your-brand-with-cassandra-emerson/