16. Rebrand Your Podcast or Start a New One?

11/12/24 • 12 min

Wondering whether your podcast needs a rebrand or if it’s time to start a whole new podcast?
In this episode, I share how to recognise when a change might be needed, whether it’s due to an evolving audience, content burnout, or a change in your business goals.
You'll hear real-life examples of clients who faced these decisions and how they approached them successfully. Plus, I’ll guide you through practical steps to make your transition smooth, from gathering listener feedback to aligning your content with your business objectives.
Whether you’re rebranding or launching a new podcast, you’ll come away with the clarity and confidence to take the next step.
Got questions about your own podcast? Reach out to me on Instagram @podcast.support.services I’d love to hear your thoughts and connect!
SHOW NOTES: https://podcastsupportservices.com.au/16-rebrand-your-podcast-or-start-a-new-one/

Previous Episode

15. How Your Podcast Can Strengthen Your Brand with Cassandra Emmerson

Ready to make your podcast a powerful part of your brand strategy?
Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.
By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.
Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.
Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!
Let me know how you’re infusing your brand’s personality into your podcast on Instagram @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/15-how-your-podcast-can-strengthen-your-brand-with-cassandra-emerson/

Next Episode

17. Secrets to Podcast Launch Success with Tash Miller

Want to launch your podcast with a bang?
In this episode, I chat with Tash Miller, a marketing and sales expert who knows how to build buzz before a launch. From planning your marketing strategy weeks in advance to simple tricks for creating engaging content, Tash shares actionable steps to ensure your podcast debut isn't just another drop in the ocean.
You'll learn why building hype is crucial, how to leverage social media and email marketing effectively, and which common mistakes to avoid. Plus, Tash shares her tried-and-tested tips for keeping your sanity while promoting your podcast—whether you’re a planner or a last-minute scrambler.
Tune in for insights that will take your podcast launch from average to unforgettable. Let’s get your audience not just ready, but eager to hit that subscribe button!
I'd love to hear from you! Which of these strategies will you try for your next podcast launch? Drop me a message on Instagram @podcast.support.services
SHOW NOTES: https://podcastsupportservices.com.au/17-secrets-to-podcast-launch-success/

Podcasting for Business Owners - 16. Rebrand Your Podcast or Start a New One?

Transcript

This transcript was created using Headliner. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies.
Laura: Welcome to Podcasting for Business Owners. I'm Your host, Laura McRae, a podcast consultant, educator and self confessed podcast nerd. If you're thinking of launching a podcast or want to grow the one you have, you're in the right place. Hold on to your headphones and let's go. Welcome