6 Ways to Double Your Podcast Downloads in 2023
01/05/23 • 16 min
1 Listener
Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing.
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing.
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
Previous Episode
All the Tools You Need to Launch a Mini Podcast
I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process?
The truth is, you only need 2 tools...but I'm going to tell you about a few more :-)
Show Notes
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
Next Episode
5 Places Where You Can Find Podcasts to Swap with TODAY
One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.
Here are 5 great places to look:
Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database.
Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category.
Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.
Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts...though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach.
ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of. If there are no lists, check out the curated tab and search for lists relevant to your show!
So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?
Show Notes
- Tink Media's Podcast Swap List
- The Podcast Community Discord
- Podchaser
- ListenNotes
- 6 Ways to Double Your Podcast Downloads in 2023
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
Support the show--------------------------------------------------------
Send Feedback | LinkedIn | Facebook Group
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