Rise of Your Personal Brand with Matt Bertram

12/27/23 • 5 min

I'm excited to share with you some highlights from my recent podcast episode where I had the pleasure of interviewing Matt Bertram, a podcasting guru and the CMO of OGGN, a global oil and gas network.
Here's a sneak peek into our conversation:
The Power of Podcasting: Matt shared his 12-year journey in podcasting, revealing how his show, The Unknown Secrets of Internet Marketing, has become a top-ranked podcast in the digital marketing and SEO space. With a whopping 4 million downloads and counting, it's clear that podcasting is a powerful tool for reaching a wide audience.
Podcasting as a Marketing Funnel: What started as a training tool for Matt's team has evolved into a content marketing funnel that drives traffic back to his digital agency, EWR Digital. It's a testament to the versatility and potential of podcasting.
The Impact of Authorship: Matt is not just a podcaster, but also an author of several books that shape conversations in his industry. His works, including Build Your Brand Mania, Rise of the Personal Brand, and Know Like Trust, offer valuable insights into business growth, personal branding, podcasting, and SEO.
A Fun Fact: Did you know Matt once applied to create a podcasting merit badge for the Boy Scouts of America? Although it didn't pan out, it's a fun testament to his passion for podcasting.
I encourage you to search for Matt Bertram's podcast and books. They're a treasure trove of knowledge for anyone interested in digital marketing, SEO, and of course, podcasting.

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Previous Episode

Don't Take Yourself So Seriously with Lou Carlozo

I'm excited to share with you the latest episode of our podcast, where I had the pleasure of chatting with Lou Carlozo, the creative mind behind the Bankadelic podcast. Lou's unique approach to finance and banking is as refreshing as it is entertaining, and I couldn't wait to dive into the conversation with him.

Here are some of the key takeaways from our chat:

The Colorful Side of Banking: Lou opened my eyes to the vibrant aspects of finance, from financial technology to banking for small businesses. Who knew banking could be so colorful?
Finding Your Tribe: Lou emphasized the importance of understanding your audience and delivering content that resonates with them. It's all about finding your tribe and serving them the best you can.
Humor is the Best Policy: Lou's podcast stands out because of his unique blend of humor and information. He uses skits and voice characterizations (like Johnny the Big Al) to keep his listeners engaged and entertained.
Letting Guests Shine: Lou believes in not taking himself too seriously and allowing his guests to be the stars of the show. He adjusts his humor to match their comfort level, ensuring a fun and relaxed atmosphere.
Elmo's in the House: The episode ended on a high note with Lou showcasing his voice talent by plugging his podcast in the voice of Elmo. Yes, you read that right, Elmo!

I hope these insights spark your curiosity and entice you to listen to the full episode. Lou's approach to finance is a breath of fresh air, and I'm sure you'll enjoy our conversation as much as I did.

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Next Episode

Affiliate Marketing for Podcasts with Dustin Howes

I'm thrilled to share with you the latest episode of Podcast Host Army, where I had an enlightening conversation with Dustin Howes from Affiliate Nerd Out.

Dustin is not just an affiliate marketer but a storyteller who brings on seasoned veterans in the field of affiliate marketing to share their wisdom. With over 60 episodes produced this year alone, he's been busy unearthing the secrets of the trade.

Here's a sneak peek into what we discussed:

The Power of LinkedIn Live: Dustin loves hosting his podcast on LinkedIn Live. It's a fantastic platform for maximizing audience engagement and reaching out to like-minded professionals.
The Art of Asking Questions: Dustin's approach to interviewing is simple yet effective. He starts with introductions and then dives deep into the guest's expertise in affiliate marketing.
The Magic of Video and Audio: Inspired by Joe Rogan's success with short clips, Dustin emphasizes the importance of using video and audio to capture people's attention.
The Game-Changer - Virtual Assistant: Hiring a virtual assistant has been a game-changer for Dustin. It's a secret weapon that helps him automate content creation and promotion, giving him more time to focus on what he loves - interviewing experts!

I hope this piques your curiosity, and stay tuned for more exciting episodes!

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Podcast Host Army - Rise of Your Personal Brand with Matt Bertram

Transcript

Josh (00:00:02) - All right. What is your name and what is your podcast show?
Matt (00:00:06) - Uh, my name is Matt Bertram, and my podcast is The Unknown Secrets of Internet Marketing, or best known as best SEO podcast. I also run a podcast network as the CMO called OGX, an oil and gas global network. And there's 29 different podcasts focused on the oil and gas space based out of Houston.
Josh (00:00:25) - You are in podcasts and been in it for a long time. You've accomplished a lot. Yo