Podcast Advertising Advice From Ray Harkins at iHeartRadio

02/16/22 • 32 min

I have always admired Ray Harkins's career in podcasting. He started out at Midroll, the posterchild company for podcasting. Then he moved to Stitcher and is now the West Coast Lead Podcast Strategist for iHeartRadio. I really wanted to dive deep into the growth and evolution of podcast advertising with Ray because he has been pivoting in the industry for so many years, staying in tune with dynamic and programmatic developments.

We talk about the major changes he has seen over the years, as well as what development is coming. We collectively gush over our love of host-read ads and why the future of podcast advertising is dynamic.

Ray also shares some honest advice to brands and podcasters about succeeding in ad sales and why authenticity matters.

Connect with Ray on Linkedin or listen to his podcast 100 Words Or Less: The Podcast.

Contact Heather on LinkedIn if you want to advertise with True Native Media's podcasts.

Ray also shares some honest advice to brands and podcasters about succeeding in ad sales and why authenticity matters.

Connect with Ray on Linkedin or listen to his podcast 100 Words Or Less: The Podcast.

Contact Heather on LinkedIn if you want to advertise with True Native Media's podcasts.

Previous Episode

Podcast Advertising From An Agency Perspective With Glenn Rubenstein

We talk a lot about what podcast advertising is like from a brand's or podcaster's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?

In this episode with Glenn Rubenstein, Founder of Adopter Media, we discuss how the industry is evolving and how Glen and his agency are pivoting to adjust to the changes. We also talk about managing advertisers' and publishers' expectations to find success for all.

With over 100 million dollars in ads placed since he started, Glenn shares his expert knowledge about what makes a successful campaign and what we should be watching out for as the industry grows.

To connect with Glenn, visit Adopter Media, or connect with Glenn on LinkedIn.

Next Episode

Why Programmatic Podcast Ads Are Good For Podcasting

I can go on and on all day about how important and influential host-read endorsement ads are, but the reality is we need programmatic ads in podcasting for various reasons.

Today, I want to share the research I have done because I think that programmatic ads have a place in podcasting and will help the industry continue to grow.

I will cover topics like: