Podcast Advertising Playbook

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, and what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners. So, I invited Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital, to share his expert knowledge and experience on the subject of audience measurement.

Daryl talks about the different ways we can use measurement data to grow audiences and refine marketer's campaign targeting to get more outstanding results. He also talks about the limitations and what he sees evolving from the podcast industry in the next few years.

Learn about Triton Digital; visit their website. You can connect with Daryl on Linkedin.

“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.”

The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful tweets from the host come to light? There’s no way to know what the future holds, but there are ways you can prioritize your brand’s sustainability.

Today’s episode of The Podcast Advertising Playbook is a special one because, for the first time, Heather is joined by two leaders in the industry, Tamara Zubaity and Jennifer Laine. Tamara and Jennifer are experts in brand sustainability, and along with Heather, they discuss:

• The impact of Stakeholder Capitalism
• The Global Alliance for Responsible Media (GARM) and its place in the podcast industry
• Brand Safety vs. Brand Sustainability
• How to handle hosts in a controversy
• AI vs. Machine Learning

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I first got into it, still felt like the silent movie days. Like we were all kind of a bunch of amateurs jumping into this business and figuring it out.”

In today’s episode, our host, Heather Osgood, is joined by Ben Mathis, the Chief Content Officer at Airwave. Ben shares his journey to becoming the Head of Content at Airwave, a podcast network of over 100 podcasts and YouTube channels, and his opinions on the current podcasting landscape.

Tune in to hear Heather and Ben discuss:

• Why advertisers need to consider the type of content just as much as the audience demographic
• Breaking the stereotypes often associated with different genres of podcasts
• What to consider in terms of brand safety and content alignment
• The state of content integration with other channels like YouTube and Newsletters
• The dangers of too narrowly defining podcasts

___________________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook