Your 2023 Podfest Recap w/ Nick Gryniewicz

02/15/23 • 25 min

1 Listener

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’

Podcasting can be this kind of one-way street where you’re talking at the audience, and in many ways, the audience kind of talks back to you, but you don’t necessarily respond... If you invest your time in them, other people will see that, and you’ll build more of a community there.”

Our very own VP, Nick Gryniewicz, is back again with Heather Osgood on today’s episode of The Podcast Advertising Playbook. Nick just recently attended Podfest 2023, and he’s excited to share everything he learned with our listeners.

Heather and Nick discuss:

The two paths to audience growth: promo swaps & advertising.
The importance of spending time with your audience.
How integrated campaigns are the newest craze for advertisers.
Tips for understanding who your audience is.
How ChatGPT can help the podcast industry.
Upcoming in-person podcast events.

________________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’

Heather and Nick discuss:

The two paths to audience growth: promo swaps & advertising.
The importance of spending time with your audience.
How integrated campaigns are the newest craze for advertisers.
Tips for understanding who your audience is.
How ChatGPT can help the podcast industry.
Upcoming in-person podcast events.

________________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Previous Episode

Constructing a Good Ad w/ Lindsay Graham

“No one is really special... You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in the sponsorship.”

We’ve all heard a podcast host start an ad read by saying, “I SWEAR I’d never promote a product I didn’t love and use every day.”

As consumers, this transparency is part of the reason we love podcasts, but is the host being too selective? Could they ethically promote a product they don’t use but think could be beneficial to their audience?

That’s just one of the questions Heather Osgood and her guest, Lindsay Graham, Airship CEO, tackle on the newest episode of The Podcast Advertising Playbook.

Heather and Lindsay also discuss:

Host read ads vs. producer read ads.
A guide to constructing a good ad.
How advertisers can set their hosts up for success.
What makes up a bad ad.

________________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

Next Episode

Approach Your Next Campaign w/ Confidence ft. Brittany Bernado

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.”

We are so excited to introduce our new Senior Director of Revenue and Sales Strategy, Brittany Bernado! Brittany joined the True Native Media team a few months ago, and she’s ready to share her wealth of knowledge with us here at The Podcast Advertising Playbook.

Brittany and Heather discuss:

A successful three-prong strategy for advertising
Why advertisers need to let the host do their thing
Podcast ads should be made for podcasts specifically
Don’t be too specific with your audience targeting - many audiences listen to many different podcasts
Things that made an ad effective
Current challenges the industry is facing

______________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - True Native Media

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook