Understanding Podcast Audience Measurements with Triton Digital
09/29/21 • 36 min
One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, and what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners. So, I invited Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital, to share his expert knowledge and experience on the subject of audience measurement.
Daryl talks about the different ways we can use measurement data to grow audiences and refine marketer's campaign targeting to get more outstanding results. He also talks about the limitations and what he sees evolving from the podcast industry in the next few years.
Learn about Triton Digital; visit their website. You can connect with Daryl on Linkedin.
One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, and what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners. So, I invited Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital, to share his expert knowledge and experience on the subject of audience measurement.
Daryl talks about the different ways we can use measurement data to grow audiences and refine marketer's campaign targeting to get more outstanding results. He also talks about the limitations and what he sees evolving from the podcast industry in the next few years.
Learn about Triton Digital; visit their website. You can connect with Daryl on Linkedin.
Previous Episode
Answering Marketers Questions About Podcast Advertising
We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you. Here is what the episode will cover:
- What's the difference between downloads and listens, and what are we tracking?
- What is the difference between downloads and impressions?
- What's the difference between dynamic ad insertion and embedded?
- Are ads priced on downloads or listens?
- Are there average CPMs for embedded and dynamic ads?
- What's the difference between Podsights and Chartable?
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Next Episode
Let's Talk: The Growth In Podcast Technology
Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk about what he is seeing happen in the industry.
We cover some of the pros and cons of podcast tech and why it may not be easy to create new software. We also talk about how YouTube may impact the podcast industry as they move to hire executives focused on podcast growth.
Pete shares his thoughts on how podcasters can leverage NFT's to monetize their shows in creative ways.
You can visit Podscribe to learn more about Pete or connect with him on LinkedIn.
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