Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler
10/19/21 • 54 min
1 Listener
There’s got to be a way to make more money this year without working longer hours, right?
Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.
Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.
And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).
IN THIS EPISODE YOU’LL LEARN:
- Tips for getting in front of people and getting the head nod factor
- How to create great content that speaks directly to your customers’ pain points
- How/why to stabilize your first brand before developing the next one
- Core fundamentals of marketing that work across all industries
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
- Traffic, Sales, and Profit
- Lamar on IG
- Lamar’s Facebook
- Lamar’s Book
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
There’s got to be a way to make more money this year without working longer hours, right?
Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business and community and then Lamar developed a second brand for entrepreneurs.
Listen in as Lamar shares his successful entrepreneurial journey, including tips for building community, creating culture, leveraging paid traffic, and attracting ideal customers.
And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).
IN THIS EPISODE YOU’LL LEARN:
- Tips for getting in front of people and getting the head nod factor
- How to create great content that speaks directly to your customers’ pain points
- How/why to stabilize your first brand before developing the next one
- Core fundamentals of marketing that work across all industries
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
- Traffic, Sales, and Profit
- Lamar on IG
- Lamar’s Facebook
- Lamar’s Book
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Previous Episode
Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam
If you want to survive in the traffic world as it currently exists, you have to innovate.
In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations, the proven principles, the most important things about marketing. There’s no easy button; you’ll have to put in the work.
Listen in for some creative ways to balance the basics with new innovations as you move into the future of traffic.
And don’t forget to DM a screenshot of your honest review of the Perpetual Traffic podcast to Ralph on Twitter for a chance to win recordings of T&C 2021 ($300 value).
IN THIS EPISODE YOU’LL LEARN:
- Everything you need to know about Facebook click ID
- How Kasim’s Facebook hack got them down from a $90/lead to $30/lead
- How to crack cold traffic (which you have to do or you’re screwed)
- Why the “faucet of traffic” is no longer a good strategy
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- DM your review of Perpetual Traffic to @ralphhb on Twitter to win T&C recordings
- Hotjar (screen recording software)
- Zapier (connect your apps and automate workflow)
- Ep. 324: An In-Depth Look at the Creative Process with Tier 11’s Tom Meredith
- breakthroughadvertising.com (get the book)
- $100M Offers (book by Alex Hermosi)
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Google Podcasts and Spotify
Mentioned in this episode:
Next Episode
Episode 333: Training Your Brain and Scaling Your Business with John Assaraf
When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.
This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.
John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.
Listen in for some powerful innercises that can literally change your business—and your life.
IN THIS EPISODE YOU’LL LEARN:
- How to create mental patterns in advance of needing them
- A quick and simple exercise to deactivate your fear circuit
- Tips for slowing down and creating a new behavioral process
- How to match your self-image to your why so you can take inspired action
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Brainathon: Change Your Brain, Change Your Income
- myneurogym.com
- Innercise (John’s new book)
- Having It All (another book of John’s)
- The Answer (another book of John’s)
- @johnassaraf on IG
- John on Facebook
- John on Twitter
OUR PARTNERS:
- Get a FREE 14-day test drive with Sendlane
- Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021.
- Get Zero Down (Roland Frasier’s new book) FREE.
- Find out your Leadership Trust Score at Ready to Lead.
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
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