Perlu: Influencer Marketing Reimagined

From micro influencers to celebrities, the question on every brand and agency’s mind is how to navigate paying your influencers. Check out this mini-episode to learn more about why it isn’t an exact science, and how a strong relationship with an influencer can save you money.

Ashley Ha is no stranger to the power of fashion and beauty influencers, often finding herself filling a virtual shopping cart after hearing a glowing product endorsement from a trusted source. In this episode of Perlu’s influencer marketing podcast, Ashley recalls her experience working with fashion & beauty influencers at agencies and in-house on the Sephora marketing team.

Some people become influencers intentionally, while others find themselves in the lifestyle on accident, like Dennis Littley of Ask Chef Dennis. Dennis started a culinary program at a high school and thought, “Why not put these recipes on a blog?” He did just that and pretty soon he found himself in the influencer world.

Dennis may have wound up in the influencer world unexpectedly, but that doesn’t mean he hasn’t put in hard work! In fact, the brands Dennis has collaborated with absolutely love him – because he goes above and beyond in everything he does.

Dennis has been featured in publications such as Huffpost Taste, Today and Buzzfeed and has collaborated with some awesome brands like Viking and Humana. He knows what it takes to make brands happy – and knows what brands should do to get the most out of their influencer marketing campaigns.

So whether you’re a brand or an influencer, Dennis has the advice you need to create a collaboration that both parties enjoy and benefit from.

If you’ve ever sat in a salon chair and breathed in the oddly comforting smell of professional salon products while the stylist snips away to the new and improved you, you’ve practically shaken hands with this episode’s interviewee.

Randall Chinchilla started his career at Cadbury Schweppes and later spent almost two decades at Procter & Gamble before making his foray into the world of professional salon product influencers. Throughout his years in the influencer marketing industry, he’s used earned and owned media to reach customers in unique and authentic ways for Coty marketing.

So grab your OPI polish for an at-home mani-pedi, turn up the volume, and learn how Randall uses influencers to make Coty’s brands household names both at home and in the salon.