Kibbee Miller of Converse on What Big Brands Look for in Influencers

11/20/19 • 18 min

A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.

We sat down with her to hear what it takes to get a gig with a brand like Converse. Are you an influencer hoping to score a collab with a brand of this scale? Are you a brand trying to understand what you should be looking for in your influencers?

Kick up your heels ... or chucks ... and listen up. Kibbee breaks it all down.

Kick up your heels ... or chucks ... and listen up. Kibbee breaks it all down.

Previous Episode

Edelman on Working With Celebrities AND MicroInfluencers

From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners.

So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign.

Next Episode

Justyna Torres of 360i on Leveraging Authentic Influencer-Brand Partnerships

Is an influencer right for this campaign? How do I find and choose an influencer to work with? How much value would an influencer really add to this project? Justyna Torres, senior manager of influencer marketing at 360i, asks these questions every day.

We sat down with her to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.