The Importance of Influencer Collaboration with Kavita Favelle from Kavey Eats
07/29/19 • 15 min
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Ketchum’s Jenny Heinrich on Breaking into Influencer Marketing
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Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom
You may not think someone in finance would make the switch to the influencer marketing world, but that’s exactly what Nicole Emerick did. Now, this banker-turned-blogger-turned-influencer-marketing-guru is the VP and director of social media and influencer marketing at the global advertising agency, FCB Chicago.
We sat down with Nicole to discuss her journey, how she chooses her influencers and the benefits of giving influencers creative freedom. So throw on those headphones, take a walk around the office (you know you want to!) and hit play to learn how you can make your influencer marketing strategy a little more human.
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