Ashley Ha of Sephora on Fashion & Beauty Influencer Marketing Programs

03/13/20 • 13 min

Ashley Ha is no stranger to the power of fashion and beauty influencers, often finding herself filling a virtual shopping cart after hearing a glowing product endorsement from a trusted source. In this episode of Perlu’s influencer marketing podcast, Ashley recalls her experience working with fashion & beauty influencers at agencies and in-house on the Sephora marketing team.

Previous Episode

Elizabeth Walker of Blavity on Diversity in Influencer Marketing Campaigns

When casting influencers for her campaigns, Elizabeth Walker is passionate about ensuring the talent reflects the diversity of the world. In this episode of the Perlu Podcast, she shares why she doesn’t consider it a difficult task at all...and why if you feel it’s difficult, you are probably doing something wrong.

Elizabeth Walker is the celebrity and influencer talent manager for Blavity, (a blend of “black” and “gravity”) which is home to the largest network of platforms and lifestyle brands serving the multifaceted lives of black millennials. Through Blavity, Elizabeth has worked with brands such as AT&T, HBO and Coca-Cola on powerful and inspiring influencer campaigns.

Elizabeth is also the manager of social media and influencer marketing at award-winning agency, Citizen Relations. There, she's managed influencer campaigns for Old Spice and Natrol.

On every influencer marketing campaign she works on, Elizabeth applies her acute project management, organizational prowess and communication skills along with a dedication to the success of all parties involved.

In this episode of the Perlu Podcast, Elizabeth guides us on how to simultaneously wow clients, form lasting relationships with influencers and create campaigns featuring every kind of person out there.

Next Episode

Casey Smith of Kroger Marketing: Harnessing TikTok for Influencer Marketing

If you haven’t downloaded it yourself, you’ve probably heard by now about the latest social media platform sweeping the nation’s youth. TikTok, the short-form video-sharing social networking app akin to the retired Vine app, has captured the hearts of Gen Zers. While many brands are still struggling to figure out a marketing strategy to break into TikTok and speak to Gen Z, Casey Smith, social media and influencer manager at Kroger’s family of stores, is wayyy ahead of the game.

The Kroger marketing team was the first brand globally to run TikTok’s first-ever Hashtag Challenge Plus campaign, allowing users to shop for products they saw in the videos created by Kroger’s influencer partners.

Stay safe at home and do your grocery shopping online, and listen up! Casey Smith shares why she decided to use TikTok for Kroger Marketing and details how to execute your own viral marketing campaign. Just, please, don’t TikTok and drive.