Edelman on Working With Celebrities AND MicroInfluencers

11/13/19 • 27 min

From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners.

So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign.

So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign.

Previous Episode

Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups

We’ve had a lot of guests on this podcast who have made dramatic career shifts into influencer marketing. Now it’s time we talk with someone who did the reverse: meet Jonathan Brown, marketer turned gourmet jerky entrepreneur.

Jonathan Brown, or JB, didn’t completely abandon his marketing roots when he founded Smoke Shack Jerky. In fact, he seized the opportunity to dive into influencer marketing – this time for his own brand. Grab a snack (you’ll need it!) and hit play to hear about how JB uses influencers to grow his small business and how Perlu is helping him break into niches he’d never considered before.

Next Episode

Kibbee Miller of Converse on What Big Brands Look for in Influencers

A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.

We sat down with her to hear what it takes to get a gig with a brand like Converse. Are you an influencer hoping to score a collab with a brand of this scale? Are you a brand trying to understand what you should be looking for in your influencers?

Kick up your heels ... or chucks ... and listen up. Kibbee breaks it all down.