Companies that will come out on top in 2022

03/20/22 • 21 min

There are 3 things you should know if you want to stay relevant in the rapidly-changing consumer market. Firstly, Gen Z now makes up 40% of global consumers, and 9 in every 10 Gen Z consumers believe companies have a responsibility to address environmental and social issues. Not only that, but more than two-thirds of consumers worldwide say they would switch, avoid, or boycott brands based on their stance on controversial issues.

Put simply, if you want to grow your audience and your business moving forward, you need to make some conscious-decisions around your impact.

In this episode, I’m diving deep on why purpose-led leaders will come out on top in 2022, and just how to go about it!
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Put simply, if you want to grow your audience and your business moving forward, you need to make some conscious-decisions around your impact.

In this episode, I’m diving deep on why purpose-led leaders will come out on top in 2022, and just how to go about it!
—

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Previous Episode

Leading for community, through a pandemic, and coming out stronger on the other side with One Roof Founder Sheree Rubinstein

Having hustled up investors Sheree had created one of the most vibrant female-led co-working spaces in Australia with a vision to expand across Australia and into the US. But throw in a pandemic and Sheree had to pivot her model quickly.

Closing down her physical space, letting go of her team, and starting from ground zero, Sheree set out to take her community online. Fast forward to today and Sheree has a lean and mighty team that leads a fast-growing community of female entrepreneurs and leaders across Australia (and beyond).

In today’s poddy episode Sheree and I discuss:

The rise and fall of One Roof as the ‘go-to’ female-led co-working space in Melbourne
The mistakes Sheree made in hiring, and what she now knows to avoid
Doubling down on a remote team for maximum productivity and flexibility
Sheree’s passion in bringing female entrepreneurs together toad offering them a smorgasbord of support

.....

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

Next Episode

The Superpower of Introverts in Leadership

In our Future-Thinkers Leaders spotlight this week is Sarah Thornton, co-Founder of the Finders Keepers, Australia’s largest community of designers and makers. Having now led Australia's largest design community and her rockstar team for nearly 15 years, please captaining her events business through 2-year pandemic, Sarah knows that her introverted nature is her absolute superpower in leadership.

In this conversation, we chat about how it is through owning her introverted nature that Sarah can be the best leader she can be, and that it’s her superpower in strong + empathetic leadership. She doesn’t shy away from the hard stuff and we talk through the importance of critical conversations, her best advice for this starting their leadership journey, and the traits she believes essential for longevity in leadership.

Need a kickstart?

Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale