Jobs to be Done, Sales to be Won w/ Bob Moesta

10/05/20 • 39 min

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#17: Jobs to be done theory was popularized in the mid-90s at Harvard Business School by Bob Moesta and Clayton Christiansen. Bob has applied the theory to sales with his new methodology "Demand Side Sales." Bob discusses how to match the buyer's actions to your sales process and the importance of pushing back in sales.

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