Out of the Hourglass

We’re featuring Jim Falk, the VP of Sales at Nolan Painting and a Sales Coach here at Nolan Consulting Group on today’s episode of Out of the Hourglass. Jim recently co-facilitated a Sales Fundamentals Workshop for Summit Members focused on executing and mastering the Sales Process. As part of this workshop, he spoke on a topic called Neuro-Linguistic Programming (NLP) and how it can be applied to Sales and your prospect interactions. NLP through Sales focuses on using specific words, actions and tonality to build connections with potential customers. It’s the simplicity of this strategy that brings so much impact, and we thought it worth a share!

To get us started, we’ll connect with Jim one-on-one for a check in on the state of Sales in this current environment, the challenges that are arising as a result and what he and his team are working on to give it their best shot at hitting their Sales goals.

“ If your website isn’t helping people, then you’re just selling something... and Google might not like that”

Today we’re talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies. Chris is an SEO expert, a thought leader in this space and he’s helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing.

Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies.

Sign up for the Newsletter: https://gofishdigital.com/newsletter/

Follow Chris on LinkedIN: https://www.linkedin.com/in/chris-long-marketing/

Twitter: @gofishchris

We're changing things up today on Out of the Hourglass! We're sharing an excerpt from our Keynote presentation at the Grand Summit Conference last month in Savannah. The conference theme was "Build Your Inner Citadel." A citadel is a fortress or castle - built for war, bulletproof. Now consider your organization the same way - how can you make it bulletproof, ready to face and win battles against the problem we face when owning a business? Brian Nolan and Colin Nolan shared seven fortifications at the conference. Today, you'll hear about four of those fortifications. If you're interested in the others, reach out. In the meantime, consider how you can build your own inner Citadel as you listen.

Kim Merryman, Vice President of Central Oregon Garage Door and Kyle Fetzer, President, discuss their journey to becoming co-owners of Central Oregon Garage Door in April 2024. Highlighting the importance of trust, values alignment, and trusted advisors through this venture, Kim and Kyle share the timeline of closing the deal, the challenges and risks weighed and their future plans for the business. Their acquisition story is one of a roller coaster - ups and downs and unknowns along the way, it was their team of people and the culture of the organization that kept bringing them back every time.

Whether it be a tough conversation you need to have with an employee or need to de-escalate an issue or job gone awry with a customer, we are unlocking the tools to better prepare ourselves for the dynamic of crucial conversations. With a passion for this topic, NCG Sr. Business Coach Colin is here to share key points from “Crucial Conversations: Tools for Talking when the Stakes are High” with practical application to the relationships and conflicts we often encounter.