Ep. 201: How’d They Do That- Face to Face Marketing with George Apap

06/12/24 • 31 min

Colin Nolan takes over as host in this episode of Out of the Hourglass for “How’d They Do That” conversation with George Apap, President of George Apap Painting based in Patterson, NY.

Frustrated by high marketing spend without recognizable return and customer acquisition costs that seem unsustainable, George was determined to find a better way to increase leads through a cost effective avenue. Through disciplined sales behaviors, networking consistency and genuine relationship based outreach, George and his team are seeing the impact of face to face marketing more so than ever before and the momentum is only continuing to grow!

Colin Nolan takes over as host in this episode of Out of the Hourglass for “How’d They Do That” conversation with George Apap, President of George Apap Painting based in Patterson, NY.

Previous Episode

Ep. 200: “I’m Okay, Your Okay” and Neuro-Linguistic Programming: Sales Coaching with Jim Falk

We’re featuring Jim Falk, the VP of Sales at Nolan Painting and a Sales Coach here at Nolan Consulting Group on today’s episode of Out of the Hourglass. Jim recently co-facilitated a Sales Fundamentals Workshop for Summit Members focused on executing and mastering the Sales Process. As part of this workshop, he spoke on a topic called Neuro-Linguistic Programming (NLP) and how it can be applied to Sales and your prospect interactions. NLP through Sales focuses on using specific words, actions and tonality to build connections with potential customers. It’s the simplicity of this strategy that brings so much impact, and we thought it worth a share!

To get us started, we’ll connect with Jim one-on-one for a check in on the state of Sales in this current environment, the challenges that are arising as a result and what he and his team are working on to give it their best shot at hitting their Sales goals.

Next Episode

Ep. 202: The Power of the Pause - A Conversation with Tamara Chase

Today we’re connecting with Tamara Chase, Co-Owner and CEO of Chase Roofing based in Pompano Beach, FL on a topic that should resonate with us all. Like many of you, Tamara wears many different hats - in addition to running a business, she is also a Speaker, a Mentor, Host of the Pink Hard Hat Podcast, a mom, a wife, a grandmother and so much more! She is living life in the fast lane with a lot of role responsibilities, constant access to technology, and demands from all sides - it can be overwhelming!

To combat this, Tamara has focused in on the Power of the Pause, an intentional practice of disconnecting, recalibrating and reenergizing to be more efficient in her productivity and more in tune with what she needs to be the best version of herself. It’s 15 minutes of pause that can generate so much impact. And this isn’t just something Tamara is personally doing, she has embedded this into the culture at Chase Roofing.

So what does it look like for you to disconnect for a few minutes, to step away from technology and responsibility for 15 minutes, to connect with yourself or with somebody else? Give it a try and remember - consistency is key!