Ep. 198: Exploring SEO – Strategies for Small Business Success with Chris Long

05/15/24 • 52 min

“ If your website isn’t helping people, then you’re just selling something... and Google might not like that”

Today we’re talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies. Chris is an SEO expert, a thought leader in this space and he’s helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing.

Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies.

Follow Chris on LinkedIN: https://www.linkedin.com/in/chris-long-marketing/

Twitter: @gofishchris

“ If your website isn’t helping people, then you’re just selling something... and Google might not like that”

Follow Chris on LinkedIN: https://www.linkedin.com/in/chris-long-marketing/

Twitter: @gofishchris

Previous Episode

Ep. 197: Leadership Training at Bowman Painting – Developing Leaders, Impacting Culture & Cultivating Role Success

Today we’re sharing a conversation with Scott Bowman, the Owner of Bowman Painting based in Ormond Beach, FL and a long-term Summit Member. Over the last couple of years, Scott has made Leadership Training a true focus within their organization, creating a formal program with bi-weekly training across a spectrum of content - from Job Site Leadership, to Situational Leadership Training, Crucial Conversations & more. He realized the Operations Team needed the right development and tools to be successful at their job - one that includes managing people! From the feedback that he's received from his team, it's clear that this is a win-win opportunity, with a positive impact on the employees, the customer experience and Bowman brand, as well as personal development outside of work.

When it comes to living their values, Bowman Painting is taking Growth & Learning seriously and the organization is better for it! Listen to Scott share his approach to the training, lessons learned and advice to others, as well as what he hopes to implement in the future

Next Episode

Ep. 199: Scaling your Business with Overseas Talent – Sharing Insights & Approach from Michael Murray

We are welcoming back a former podcast guest and Summit Member, Michael Murray, the Founder and President at Textbook Painting in Cleveland, OH to today’s episode! Michael shares his experience and insights when it comes to hiring overseas talent, more commonly referred to as Virtual Assistant (VAs) for his organizational growth. From his approach on the strategy, to managing a global team, the importance of clear communication and documentation, compensation and recruiting, to building relationships with the local team, we lay it all on the table.

Some of the tools utilized by Textbook Painting highlighted in this episode:

Job Postings:

https://www.onlinejobs.ph/

https://remote.co/

Tools:

https://www.tango.us/

https://www.notion.so/

https://vocaroo.com/

https://wise.com/us/

https://www.loom.com/

https://justcall.io/

https://www.ringcentral.com/