Online Marketing Made Easy with Amy Porterfield

The world’s leading life coach reveals what gives high-achievers the edge

If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest.

His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-)

He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world.

You’ve heard me talk about Brendan on the podcast a ton, and it’s because he is the OG of digital content and online education. Seriously! He was an influencer before it even became cool.

And beyond that, Brendan is one of the first people that inspired me to ditch the corporate world and embrace entrepreneurship (more on our first meeting, and what he said to get me to take action, in the episode.)

We talk all-things ambition and achievement, PLUS:

• Brendan’s surprising journey to becoming one of the most sought after high-performance coaches in the world
• How to move on from the victim mentality after two really tough years of the pandemic
• 6 specific habits you should commit to if you want to be successful in the long term, and how to put them in your daily practice
• Two areas of marketing Brendan would focus on if he had to rebuild his business from scratch
• The BEST piece of advice Brendan has ever gotten, and his most proud piece of content that resulted from that advice

After listening to this episode, you’ll 100% understand why I am such a Brendan Burchard #fangirl.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

Here’s a glance at this episode.

• [29:20] High-Performance Habit #1: Seek Clarity. High performers, more often than underperformers, seek clarity. Doing so requires discipline in asking for help and finding out who you are.
• [30:41] High-Performance Habit #2: Generate Energy. High performers do things specifically to stimulate mental, emotional, and physical energy, like practicing meditation, exercising frequently, and eating well.
• [31:41] High-Performance Habit #3: Raise Necessity. Necessity means that you have the psychological need for success. There needs to be a clear reason for doing what you’re doing and the meaning behind it.
• [35:54] High-Performance Habit #4: Become More Productive. High performers are determined to continuously increase their productivity and do things like blocking time, and taking a break every 50 minutes to recharge.
• [41:03] High-Performance Habit #5: Develop Influence. We must have influence for people to believe in us, buy from us, cheer for us, or open doors for us.
• [44:42] High-Performance Habit #6: Demonstrate Courage. Courage means that you take action even when there’s risk, doubt, or uncertainty. High performers are also not afraid to speak up for themselves and others.
• [01:09:40] Take action: What is your biggest takeaway? Take a screenshot, tag @amyporterfield on Instagram, and share your biggest takeaway from this episode.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy.

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019!

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But... just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out.

In it, I’ll break down:

• What I absolutely love about podcasting and how it can help you to grow your online business, too
• My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
• The biggest struggles that I have had along the way, and what to consider before getting started
• What has made the countless Bulletproof coffee-fueled nights all worth it

For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Talking Life And Career Transitions Over Curry

Like soooo many of us, Joanne Lee Molinaro hopped on to TikTok in July of 2020 as a way of coping with the isolation of quarantine.

But as fate would have it, a post of her making Korean braised potatoes for dinner (while her husband taught a piano lesson in the background) went viral and The Korean Vegan was officially on the map.

But it’s not just her red chili paste mushroom pasta or vegan kimchi cheese fries that gathers the masses and leaves them hankering for more.

My guest on today’s episode is no stranger to enduring (and leveraging) major life transitions... and she’s using her platform to share stories that challenge and inspire.

Joanne, a lawyer turned full-time creator and New York Times bestselling author, is a child to immigrant parents who at times found themselves in near-starvation situations in what is now known as North Korea.

She shares about this among many of her other heroic tales through her social media platforms. And with over 3.5 million fans, it’s clear that her storytelling and vulnerability are what people are craving... along with her tasty chocolate chip paht cookie recipe.

In this episode, we chat about:

• Transitioning and pivoting in life and careers
• The idea of reinvention and how it’s never too late in order to align with your design to create a life that lights you up
• The power and influence of storytelling and vulnerability
• And so much more!

Whether you find yourself in a moment of transition, you’re dreaming of making a career jump (that may or may not make sense to those around you), or you simply love a story that moves you to your core, you’re going to love my conversation with Joanne.

Here’s a glance at this episode...

[Insert transcript brief]

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Attraction Strategies That Keep Your Pennies In Your Pocket

Today’s episode is dedicated to all my entrepreneurs who are balling on a budget.

Whether you’re just starting out (and don’t have two nickels to rub together) or you’re a seasoned entrepreneur looking to double down on organic strategies that work, I’ve got something for you.

In this episode, I’m teaching you my favorite and most effective strategies for boosting your organic reach.

When I say “reach”, I mean people laying eyes on your business and/or offers online.

And when I say “organic,” I mean getting in front of those people without spending a dime. Oooooh yeah.

I’ve used these strategies to promote lead magnets, podcast episodes, and so much more during all of my 13 years in business.

A.K.A -- these strategies will grow as you do.

In this episode, I’ll take you through the “how” and the “why” behind each one, including:

• How to get more traffic to your website or blog (even if your website is SUPER simple)
• How to win over Google so it puts your content in front of the right people for you
• How to get in front of other people’s audiences to grow your own (in a way that makes you both feel great about it!)
• Why simplifying your strategy actually helps you reach more people

You and I won’t part ways until you feel 100% confident about which organic reach strategy is best for you and the right next steps to getting it DONE.

So click here to listen and rest easy knowing that your business can grow while your wallet takes the day off.

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn how to be intentional with how you organize and spend your time

If I could make a wild guess, I’d say that ‘entrepreneur’ is just one of the many hats that you wear. In fact, you probably have a laundry list of roles that you fill on a day-to-day basis -- mother, father, wife, husband, fur-parent, housekeeper, chef, chauffeur, personal shopper, gardener, accountant -- the list goes on.

And with all that you’ve got going on in your life, I’m sure you’ve probably wondered, “How the heck do I keep up with everything and have a successful business?”

Sweet friend, if I had a dollar every time I asked myself that question, I’d be quite rich. And when I do, I remind myself that I don’t have to hustle through it all. Life is so much more fulfilling when you have more white space, more quiet time with loved ones, and more time for yourself.

But like many things, that’s easier said than done. In order to achieve that sort of balance, you have to be intentional with how you organize and spend your time – and my guest on this episode is an expert when it comes to doing that.

Her name is Shunta Grant, and she’s on a mission to help women live lives of intention, leading with self-awareness and self-love. Sounds pretty great, right?

I loved this conversation with Shunta because I learned so much about how I can set habits and routines that compliment my life, and I won’t lie – her philosophy is a bit different from many others in this space.

So if you’re ready to stop going through the motions and start living in the present, tune in to hear:

• The difference between being productive and being efficient
• Strategies on how to balance being an entrepreneur and a parent without falling victim to the hustle mentality
• How to create a routine that connects you to who you are and what you want

The philosophy behind her brand, Best Today

Here’s a glance at this episode...

• [06:33] Shunta began her career as an attorney. She realized that she wanted to create resources that plan humanity first, as opposed to doing and doing.
• [07:50] Everything they do is built on the four principles of proaction, intentionality, self-awareness, and self-love. We need all four to live an intentional life and grow an intentional business.
• [11:03] If you're clear on who you are and what you want, you will produce the things you want. Slow down and make sure the destination is the place where you want to be.
• [13:22] Who are you? What do you want? Sit down and write out the answers to these questions and give yourself the freedom to dream.
• [19:06] It's okay to throw the idea of balance out the window. Ask yourself what you really want? Honor the season that you are in. It's a container, not a restriction. Caring for children is a season.
• [24:06] 1. Honor the season you are in. 2. Stop comparing. 3. Take the time to prune those things that aren't feeding what's the most important.
• [30:00] We all have routines, they just may not all be healthy. We need to create healthy routines, so that when we feel triggers we know what positive action we'll take.
• [35:03] A lot of people don't believe they are worthy to live an intentional life. You are worthy of the effort it takes to live an intentional life. You were born worthy.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!