#437: How To Troubleshoot A Lead Magnet That’s Not Converting

02/24/22 • 36 min

4 Listeners

Tried and true steps to crafting an irresistible lead magnet

Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably?

If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode.

The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark.

You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.

More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;)

Here’s what you can expect to take away from this episode:

Easy things you can tweak to increase your conversions
Ways to get valuable feedback from your Ideal Customer Avatar
Tips on getting your lead magnet in front of a larger audience
When to know if it’s time to scrap your lead magnet and start over from scratch

Here’s a glance at this episode...

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Tried and true steps to crafting an irresistible lead magnet

Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably?

The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark.

You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.

Here’s what you can expect to take away from this episode:

Easy things you can tweak to increase your conversions
Ways to get valuable feedback from your Ideal Customer Avatar
Tips on getting your lead magnet in front of a larger audience
When to know if it’s time to scrap your lead magnet and start over from scratch

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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#438: Shiny Objects Syndrome? Here’s Your Quick Fix

2 Recommendations

New projects may be fun and exciting, but do they align with your goals?

Imagine this scenario:

Things are going great in your online business -- you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life.

And then... you have an idea.

Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about.

But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close.

This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world -- including yours truly.

I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting -- because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have.

But here’s the good news, sweet friend. As someone who is by nature drawn to all things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle-dazzle along the way.

In this episode, you’ll learn:

The one physical item I use that helps me stay on task
How I ensure that my goals get (and keep) me excited
What I do to keep my eye on the prize

The personality type you need to have on your team to help hold you accountable

Rate, Review, & Follow on Apple Podcasts

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!