How Leeann used one repeatable system to launch multiple online programs

05/21/25 • 21 min

#103: Join Money Makers at loublakely.com/mm

In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products.

Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.

Inside this episode, we cover:

How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.
The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.
How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services.

If you’ve been putting off launching your course because you’re unsure where to start or whether it’ll pay off — this is a must-listen.

View the full shownotes with all links and resources here:

https://loublakely.com/repeatable-launch-system

Enjoy the episode,

Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

#103: Join Money Makers at loublakely.com/mm

Inside this episode, we cover:

How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.
The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.
How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services.

If you’ve been putting off launching your course because you’re unsure where to start or whether it’ll pay off — this is a must-listen.

View the full shownotes with all links and resources here:

https://loublakely.com/repeatable-launch-system

Enjoy the episode,

Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

Previous Episode

How Chloe had a 10k launch with a tiny audience

#102: Join Money Makers here: https://loublakely.com/mm
In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn...and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created.

Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.

Inside this episode:

How Chloe went from course procrastination to confident course creator
The surprising strategy that helped her sell with a list of under 300 people
How she used her previous business success to build authority
What she’s focusing on now to grow her revenue and reduce 1:1 work

If you’ve been waiting for the “right” time to launch, this episode will show you why it’s time to stop waiting and start.

View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe
Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

Next Episode

All your Money Makers questions answered

Episode 104: Join Money Makers here: loublakely.com/mm

In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.

If you’ve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need.

Inside this episode, I answer:

All the questions about the calls that are exclusive to this round only
Whether you have to launch during the 12-week live experience
How this program compares to the “big name” launch courses (and why many of their students end up here)
Why now is the best time to join if you’ve been thinking about launching for a while

This is the final podcast episode about Money Makers. If you’re ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close.

Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST.

For everything mentioned in this podcast, head to the shownotes at:

Enjoy the episode,

Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/