How Jodine Doubled Her Recurring Revenue With a Launch Strategy That Works

05/17/25 • 40 min

#101: You can join Money Makers here: https://loublakely.com/mm
In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.

We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.

Inside this episode:

Why Jodine used to bail mid-launch (and how she stopped)
What made the biggest difference in her most successful launch ever
The “aha” moment she had about her membership business model
How launching is helping her shift from client work to true freedom

If you’re on the fence about joining Money Makers or wondering what’s really possible for you — Jodine’s story is a must-listen.

View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smarty

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.

Inside this episode:

Why Jodine used to bail mid-launch (and how she stopped)
What made the biggest difference in her most successful launch ever
The “aha” moment she had about her membership business model
How launching is helping her shift from client work to true freedom

If you’re on the fence about joining Money Makers or wondering what’s really possible for you — Jodine’s story is a must-listen.

View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smarty

Enjoy the episode,
Lou xx

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

Previous Episode

Limited Time Replay of 'How to Create a Money Making Course or Program in 2025

To find out more about Money Makers, visit loublakely.com/mm
Amended dates mentioned in this episode: The doors now close to Money Makers on Weds 28th May at midnight AEST. This replay will stay up until then.

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/

Next Episode

How Chloe had a 10k launch with a tiny audience

#102: Join Money Makers here: https://loublakely.com/mm
In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn...and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created.

Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.

Inside this episode: