How To Influence People To Buy

12/22/20 • 17 min

Without sales, your business won't grow.

And (more importantly) without the skills to influence people to buy, you'll have no sales.

So if you're ready to skill up and have the power to influence others to take action, keep scrolling.

Below you'll discover precisely what you need to do to get people excited and wanting to buy into your idea, product, or service.

How To Be An Influential Leader

A scarce resource of today is, without a doubt, positive influential leaders.

People tend to think that influential leadership is meant only for government officials, corporate executives, or the social media influencer.

But, real influential leadership starts at home.

To become an influential leader, you must first understand that the power resides within. Decide that it's there and that you'll do whatever it takes to unleash it's power so that you can positively get people excited to want to take action. Watch this video for more. https://youtu.be/CjMdHW04sNg

Why People Buy

As much as we'd like to pride ourselves on being rational, logical decision-makers, the truth of it is, is that we are emotional creatures.

People buy primarily based on how they feel. It's our human nature to makes decisions that drive us towards pleasure or away from pain.

We'd love to say that we make purchases solely on logic. However, we buy something more often than not because we want it, not because we need it -wanting what we think it can do for us.

If you're going to influence others to buy, you must first understand how your product or service will provide a solution in their life—leading them either towards pleasure or away from pain.

How Long Does It Take To Influence Someone To Buy?

How long it takes someone to buy depends on your ability to navigate them through these five checkpoints.

Checkpoint #1 - Identify The Core Problem

Help your prospective client articulate their core problem. Any great influential leader trying to help someone else take action understands that person individual's core problem.

And before you start trying to convince them to buy, you must identify if their core problem aligns with the product or service you would present to them. If not, then stop right here.

If your prospect's core problem does not align with your solution, they are not your client. Because as Legacy Leaders https://www.BecomeALegacyLeader.com , we're all about selling authentically.

We're not in the business of selling to the market. We are in the business of helping others solve problems.

If their core problem aligns with a solution you offer, you need to dig deeper to uncover what potential objections they might present.

Checkpoint #2 - Press On The Pain

Once you've qualified your prospect and discovered a few fundamental objections, now it's time to stir up the pain.

Wounds heal best in the open air. It's your job to act as the doctor and to remove the bandage.

Whether the pain is physical, mental, or emotional, you must rip off the bandage and expose the hurt.

People often walk around either ignoring or are utterly blind to their pain. But because they have this core problem that you, your product, your service, and your idea can solve, it's your job to press on the pain.

As a leader who influences people to buy, it is not your job to solve any problems during the discovery phase.

Checkpoint #3 - Push The Edge

Once you've identified their core problem, you've pressed on the pain; now it's your job to take the pain to the edge. Show them what the future will look like if they don't address this issue if they don't take action.

What you're trying to do here is you're trying to associate the amplified pleasure or the alleviation of the pain of their core problem with your product, your service, or your idea.

Paint that picture of inaction and what life will look like if they stay stuck, where they are ignoring the issue and doing nothing.

The is NOT the time to 'dress the wound' (solve the problem). This is the time job to remind them why they are hurting.

It sounds cruel, but it's a necessary part of healing. And vital to closing the sale.

Checkpoint #4 - Paint The Picture of Possibility

Identity, and reiterate the emotional reasons as to why they should take action now. Pivot and begin to paint the picture of possibility.

Use words like imagine, imagine in a year from now how much your life, your business, your bank account could transform.

Checkpoint #5 - Test The Close

When it comes time to ask for the sale, be sure to infuse a little scarcity.

For example, "Enrollment doors will be clo...

Without sales, your business won't grow.

And (more importantly) without the skills to influence people to buy, you'll have no sales.

So if you're ready to skill up and have the power to influence others to take action, keep scrolling.

Below you'll discover precisely what you need to do to get people excited and wanting to buy into your idea, product, or service.

How To Be An Influential Leader

A scarce resource of today is, without a doubt, positive influential leaders.

People tend to think that influential leadership is meant only for government officials, corporate executives, or the social media influencer.

But, real influential leadership starts at home.

Why People Buy

As much as we'd like to pride ourselves on being rational, logical decision-makers, the truth of it is, is that we are emotional creatures.

People buy primarily based on how they feel. It's our human nature to makes decisions that drive us towards pleasure or away from pain.

We'd love to say that we make purchases solely on logic. However, we buy something more often than not because we want it, not because we need it -wanting what we think it can do for us.

If you're going to influence others to buy, you must first understand how your product or service will provide a solution in their life—leading them either towards pleasure or away from pain.

How Long Does It Take To Influence Someone To Buy?

How long it takes someone to buy depends on your ability to navigate them through these five checkpoints.

Checkpoint #1 - Identify The Core Problem

Help your prospective client articulate their core problem. Any great influential leader trying to help someone else take action understands that person individual's core problem.

And before you start trying to convince them to buy, you must identify if their core problem aligns with the product or service you would present to them. If not, then stop right here.

If your prospect's core problem does not align with your solution, they are not your client. Because as Legacy Leaders https://www.BecomeALegacyLeader.com , we're all about selling authentically.

We're not in the business of selling to the market. We are in the business of helping others solve problems.

If their core problem aligns with a solution you offer, you need to dig deeper to uncover what potential objections they might present.

Checkpoint #2 - Press On The Pain

Once you've qualified your prospect and discovered a few fundamental objections, now it's time to stir up the pain.

Wounds heal best in the open air. It's your job to act as the doctor and to remove the bandage.

Whether the pain is physical, mental, or emotional, you must rip off the bandage and expose the hurt.

As a leader who influences people to buy, it is not your job to solve any problems during the discovery phase.

Checkpoint #3 - Push The Edge

What you're trying to do here is you're trying to associate the amplified pleasure or the alleviation of the pain of their core problem with your product, your service, or your idea.

Paint that picture of inaction and what life will look like if they stay stuck, where they are ignoring the issue and doing nothing.

The is NOT the time to 'dress the wound' (solve the problem). This is the time job to remind them why they are hurting.

It sounds cruel, but it's a necessary part of healing. And vital to closing the sale.

Checkpoint #4 - Paint The Picture of Possibility

Identity, and reiterate the emotional reasons as to why they should take action now. Pivot and begin to paint the picture of possibility.

Use words like imagine, imagine in a year from now how much your life, your business, your bank account could transform.

Checkpoint #5 - Test The Close

When it comes time to ask for the sale, be sure to infuse a little scarcity.

For example, "Enrollment doors will be clo...

Previous Episode

How To Become A LEGENDARY LEADER

Are you ready to bust through barriers and get other people eager and excited to want to help you build out your vision? If so, hang tight because you will discover precisely what it takes to not only become an influential leader but also successfully convert prospects and get paying clients? If yes, then you’re in the right place.

Discover my 5 go-to strategies to becoming a LEGENDARY LEADER

Strategy #1 - The first thing you have to do to become an influential leader is to decide.

Now, I know that sounds overly simple, but hear me out. Okay. When it comes to being a legacy leader, what that means is that you have the power, first and foremost, within your mind to influence your thoughts, which then send to your feelings, which result in your actions, and your compounded steps lead to habits.

And those habits lead to results.

If there's something in your life that you want to change, it's not enough to say I want more money or want more love, or I want more influence, or I want more clients. It has to first come deep from within, into the inner workings of your mind, through the power of decision.

Now, the word decide itself means to cut off, meaning that once you have chosen, there is no wavering in your mind; this means that you will do whatever it takes to have, do, or be that thing that you desire for.

Much of the decision regarding your prospects or potential followers, the reason they are going to decide to want to follow you and allow you to take the lead comes down to the 80/20 rule.

80% is why, why YOU, why should we follow you?

And 20% then is the, how, how do we follow you?

The tactics, the strategies now, before someone else can understand why they should follow you, you have to first decide within yourself why you want to be an influential leader and why you should be someone to be followed.

Now, when it comes to making that decision, look at it from both ways.

What are some of the external reasons you want more money in the bank account? Maybe it’s because...

You want to build a thriving online business with multiple streams of passive income.
You want to positively impact your family, your community, or your clients.
You want to create lasting generational wealth

All external reasons, all things that are outside of you essential, but not the most important.

If you genuinely can decide within yourself and become the influential leader, first and foremost, in your own life, with your thoughts, feelings, actions, habits, and results.

Then, you can take back your power and build out that business that you want to build up, that bank account that you want to build out, that family, community, and interconnections that you wish to.

You need to do some of the inner work and understand the internal, why or the intrinsic, why?

Tell me in the comments below..

“Why do YOU want to become an influential leader?”

In an upcoming episode, we'll worry about the HOW, but remember 80% of why people would follow you or why people would buy from you if you know why they would, you have to know first; it's the first rule of sales.

Be sure to SUBSCRIBE TO THE ONLINE BUSINESS CLINIC YOUTUBE CHANNEL so that you never miss an episode!

Strategy #2 - Skill Up.

In order to become a legendary leader you need to be the type of person who isn’t afraid to skill up and who chooses to major in major things.

When you STEP UP and become your boss in the online space, you need a lot of skills. But it’s important to know which skills to focus on and which ones to delegate. Doing so will push the needle forward in your life and business.

A legacy leader, a truly influential leader, is someone who permits himself to say, I don't know what I don't know, but I'm willing to learn. A legacy leader is someone who is a scholar who asks powerful questions and who isn’t afraid to seek the answer.

Tell me in the comments below...

What is one skill that you feel like if you were able to master it would double or triple your results, whether that's in life, in business, or your bank account?

Maybe it's improving your sales? Your marketing strategy? Your ability to lead?

If it’s leadership that you wish to strengthen then get instant access to The Legacy Leader’s S.O.P. program right now!

Strategy #3 Integrate - The most successful people in life in business are congruent, who can incorporate their thoughts, feelings, words, actions, and habits into achieving the result they desire.

Don't just be a hearer of the story, be someone willing to do the work recognize, first and fore...

Next Episode

How To Increase Your Influence As A Leader

Tell me, how hard would you be willing to work if you knew that mastering ONE skill would exponentially positively transform your life or business?

If you're ready to 2x 5x or 10x your results, then hang tight because, in this week's episode of the Online Business Clinic, you'll discover five success strategies that you can use right now to create lifestyle and financial freedom. Aka builds True Wealth.

Influential Leadership

Think of one influential standout leader that you look to regularly. Then ask yourself, 'what characteristics or qualities do they have that make them so magnetic?'

Now shift gears, and think of someone in your life that you do NOT look up to; perhaps this individual is always sick, or they're financially broke or pessimistic, and you don't enjoy being around them.

And ask yourself, what is the one core difference between these two individuals?

Hint, it's not their money, their power, their status. It's not their home, their car.

It's their personal belief about who they are.

That is the difference between someone who is, have not.

The influencers you admire most likely have a strong sense of self-love and a sense of certainty about who they are and what they want from life.

Any person in this world can have, do or be whatever it is they desire, but it first starts with their ability to believe in themselves.

And when you can believe in yourself, you will then develop the solutions and strategies to go after or connect with the right people to help you get those things you desire.

If you're truly striving to increase your ability to influence others, to become an influential leader in life in business, it first starts by looking within.

Want help building self-confidence?

"DISCOVER THE BEAUTY WITHIN."

How to motivate others?

The simple answer. Understand their why.

Our human nature is to take action to either increase our pleasure or to avoid pain.

If you want to influence others, follow you, buy your program, or invest in your services, you must first be influenced.

You must first be moved before you can motivate. You must know your own intrinsic why for wanting to have, do, or be something more.

The more you study yourself, the better you'll understand others.

From an early age, we are taught, "if I do THIS, THEN I'll get ..."

Your prospective buyers, followers, clients, or community members are no different.

If I do this, then I'll get this result.

To successfully motivate others, you must be able to paint the picture of a possibility for them. The better the picture you can paint, the more likely they will want to take that journey with you now; how do we convince them that you're someone worth following? Well, here are my five power moves.

What are Global beliefs?

Global beliefs are generalizations we make about things, circumstances, and people.

Our brains need category 'buckets' for information to fit in.

On an individual level, we make generalizations and assumptions about ourselves using words like..."I, I am, is, are, etc."

I am strong.

Money is God in motion.

Geting new clients is easy and fun.

These core identifiers that we use to frame our perception of reality.

It doesn't matter who you are, what age you are, where in the world you are tuning in from; you have global beliefs.

And when you can first understand your beliefs, you will more likely be able to understand others.

When you're in a conversation with a prospect and share something like...

"I believe that all coaches are full of crap."

As a coach your knee-jerk reaction would be to disagree with them.

But if you want to influence them, you must agree with them first.

NOTE: I'm not saying that you abandon your belief.

If your global belief is that coaches are fantastic and necessary to help one take their life and business to the next level.

You identify that the word "coach" is a negative trigger in their mind. Please don't waste your time trying to change theirs. Instead, agree with them that you believe that they believe "coaches are full of crap." Then follow it up with your truth.

You could say along the lines of, "I agree that you believe most coaches are full of crap, but actually, I don't fully identify as a coach. I see myself as a life and business success strategist. I'm not about fluffing you up or motivating you to take action. I'm all about giving you proven step-by-step strategies to get you from where you are to where you want to go."

Know what it is you believe in, and stick by it. But also be willing to accept your prospect where they are and th...