Marketing and Sustainability with Jennifer Shaffer
03/19/25 • 36 min
In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Austin, Texas.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Austin, Texas.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Previous Episode
Lights, Camera, Logistics! Behind the Scenes with Kyle MacNaught
Kyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. The key is understanding that effective videos can be "as long as they need to be, as short as they can be"—with value being the true measure of success.
Don't forget to register for TMSA ELEVATE to see Kyle in action! https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summit
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Next Episode
Professional Development with Eileen Dabrowski
In this episode of TMSA On the Move, we sit down with Eileen Dabrowski to discuss why companies should prioritize professional development—especially for their sales and marketing teams. Eileen shares insights on how continuous learning drives business success, enhances team performance, and keeps companies ahead in a competitive industry. Plus, she has some exciting news to share that you won’t want to miss! Tune in for an inspiring conversation on investing in people and the future of professional growth in transportation and logistics.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
ON THE MOVE: Transportation Sales & Marketing Success Stories - Marketing and Sustainability with Jennifer Shaffer
Transcript
Hello everybody and thank you for tuning in to today's episode of On the Move . I am Jennifer Karpis-Romain , executive Director at TMSA , and we are featuring Jennifer Schaefer , vice President of Marketing and Public Relations at IMC Logistics . Unfortunately , the day that we recorded this episode , my computer did not want to work well . We still went through with the interview and
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