ON THE MOVE: Transportation Sales & Marketing Success Stories

In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Austin, Texas.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative strategies and leadership have propelled her team to new heights, emphasizing the power of education, encouragement, and female empowerment in supply chain and logistics.
Explore the vibrant company culture at Fleet Advantage, where personal projects and family-like bonds fuel career growth and retention. We discuss the pivotal role of embracing industry changes and new technologies, such as EVs and autonomous driving, while providing clear growth pathways to nurture talent. Experience the rewards of senior management roles through the lens of mentorship and creative career progression, as we celebrate the engaging activities and events that keep employees connected, even from afar.
Uncover how Fleet Advantage remains at the forefront of the industry with a client-centric approach that treats potential clients as valued partners. Katerina shares her passion for strategic campaigns and charitable initiatives, including her leadership of the Kids Around the Corner foundation. Gain insights into upcoming TMSA webinars designed to enhance strategic sales leadership, with a special event on October 28th that promises to inspire growth and collaboration.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions and building trust across diverse cultures, highlighting how Latin American influences have enriched both her professional and personal life. As someone deeply passionate about logistics and the multicultural environment that comes with it, Kim offers invaluable insights into the transportation and logistics industry's nuances, making this episode a must-listen for anyone interested in global business success.
Our conversation doesn’t stop at the geographical borders; it extends into the realms of mentorship, networking, and industry challenges. We explore the transformative power of forming meaningful connections and how technological advancements are paving the way for a hopeful future in logistics. From her transition from major roles at companies like Maersk to founding Upward Brand Ventures, we discuss the importance of innovation and service in empowering business growth, particularly for early-stage companies. Kim's dedication to charitable work and mentoring young women also reminds us of the fulfillment found in giving back, urging listeners to identify and support causes that resonate with them.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered how a career in transportation can evolve into a leadership role focused on innovation and sustainability? Join us on "On the Move" as we sit down with Rob McNeil, Vice President of Sales and Solutions at TA Dedicated. From his formative years in Green Bay, Wisconsin, influenced by the Schneider family, to spearheading sales and supply chain engineering at Schneider National, Rob's journey is a testament to the power of problem-solving and relationship-building. He shares insights into his unexpected foray into sales and how these skills have become instrumental in his current role, where he optimizes customer fleets through data-driven solutions.
Curious about how businesses are rising to meet the demands of sustainability in the transportation industry? Our conversation shifts to the burgeoning importance of sustainable practices, initially sparked by customer demands for certifications like EcoVadis. Rob opens up about the company's rapid evolution over the past 18 months, highlighting the significant role of technological advancements in this transformation. Discover how stepping out of one's comfort zone can lead to immense growth and the unique impact dedicated providers can make in the realm of sustainability.
Lastly, we tackle practical strategies for sustainability and current industry trends. Learn how small, incremental changes can lead to substantial reductions in carbon emissions, from tracking miles per gallon to improving fuel efficiency. Get excited about the upcoming Executive Summit, promising a rich lineup of discussions on sustainability and industry trends. And, of course, we couldn't ignore the ongoing freight recession—hear how businesses are navigating these challenging times and strategizing for the future. Packed with insights and inspiring stories, this episode is a must-listen for anyone vested in the future of transportation.
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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines their commitment to giving back to organizations, showcasing practical ways to make a difference while building professional relationships.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.