Innovative Marketing and Leadership Insights from Celine Clayton
11/06/24 • 24 min
Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn how embracing challenges can advance your career, this episode is a must-listen.
We also explore how Celine and her team manage to strike the perfect balance between fun and informative marketing, using Hawaiian shirts to craft a unique brand identity while tackling complex AI technologies. With plans for the coming year including more targeted educational content and the launch of new products like Illuminate and Ignite, there's plenty to be excited about. Anticipate the Elevate Conference 2025 in Austin, Texas, where the GreenscreensAI team will continue their journey of innovation and connection. Join us for a conversation that promises to inspire and motivate as Selene shares her experiences from this year's conference and her aspirations for the next. Don't miss out on the opportunity to gain a fresh perspective on the dynamic world of logistics marketing.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn how embracing challenges can advance your career, this episode is a must-listen.
We also explore how Celine and her team manage to strike the perfect balance between fun and informative marketing, using Hawaiian shirts to craft a unique brand identity while tackling complex AI technologies. With plans for the coming year including more targeted educational content and the launch of new products like Illuminate and Ignite, there's plenty to be excited about. Anticipate the Elevate Conference 2025 in Austin, Texas, where the GreenscreensAI team will continue their journey of innovation and connection. Join us for a conversation that promises to inspire and motivate as Selene shares her experiences from this year's conference and her aspirations for the next. Don't miss out on the opportunity to gain a fresh perspective on the dynamic world of logistics marketing.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Previous Episode
Insights from Marina Mayer on Industry Storytelling and Leadership
Have you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping professionals informed. She shares her insights on managing a diverse range of publications, emphasizing the importance of building a talented team aligned with her vision.
Our discussion takes a turn as we delve into the evolving gender dynamics within the supply chain sector. A memorable interaction with a male attendee at a past event highlights the nuanced challenges women face in the workplace and the broader implications for all employees, including work-life balance. We also introduce some exciting elements for this year's Women in Supply Chain Forum, such as innovative networking sessions designed to foster community and interaction, ensuring everyone leaves feeling connected and inspired.
The episode wraps up with reflections on achieving a genuine work-life balance. Marina and I share personal growth stories and the importance of allowing ourselves to relax without guilt. As we anticipate the upcoming forum, we extend an invitation to our listeners to join us for an enriching experience. This conversation is packed with valuable insights, shared experiences, and empowering advice that promises to resonate with anyone navigating career challenges and growth.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
Next Episode
Empowering Teams Through Effective Leadership with Taylor Vandersteenhoven
Taylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable insights into leveraging technology for enhanced efficiency and service, with a forward-looking view on what the industry can expect by 2025.
Leadership isn't just about meeting sales targets; it's about fostering an environment where professional and personal growth flourish. We explore effective leadership principles, emphasizing consistency, punctuality, and support over fear-based management. Taylor shares her experiences as a new mother, shedding light on the importance of balancing personal challenges with professional responsibilities. Celebrating wins, setting achievable goals, and maintaining open communication are key to maintaining strong team dynamics and productivity.
We also highlight the importance of workplace flexibility and self-awareness in aligning personal strengths with career roles. Through examples from the Marine Corps and remote work trends, we discuss the significance of open communication and adaptability. The conversation concludes with excitement about upcoming industry conferences, particularly the ELEVATE conference in Austin, Texas. These events offer transformative experiences and opportunities to connect with inspiring professionals in transportation and logistics. Join us in celebrating these enriching exchanges and the invaluable insights shared by Taylor Vandersteenhoven.
Register for the ELEVATE conference here: events.tmsatoday.org
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
ON THE MOVE: Transportation Sales & Marketing Success Stories - Innovative Marketing and Leadership Insights from Celine Clayton
Transcript
Hello everyone , welcome to On the Move , a show where we share transportation , sales and marketing success stories . I'm Jennifer Karps-Romain , the Executive Director at the Transportation Marketing and Sales Association , tmsa , which is a trade nonprofit educating and connecting marketing and sales professionals in transportation and logistics , and today on the show we have
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