Off the Cuff - Episode 1 - Building Trust
09/03/24 • 9 min
In this special "Off the Cuff" series, I dive into how government agencies can stay relevant by embracing social media trends. It’s all about being where your residents are—whether that’s on TikTok, Facebook, or Snapchat—and delivering content that’s timely and engaging. I’ll share practical tips on jumping into trending challenges, involving community figures, and creating content that truly resonates. Plus, I’ll discuss why understanding your audience and staying agile in your approach is key to building trust and maintaining strong connections. If you’re looking to modernize your communication strategies and connect with your community, this episode is for you.
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About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
In this special "Off the Cuff" series, I dive into how government agencies can stay relevant by embracing social media trends. It’s all about being where your residents are—whether that’s on TikTok, Facebook, or Snapchat—and delivering content that’s timely and engaging. I’ll share practical tips on jumping into trending challenges, involving community figures, and creating content that truly resonates. Plus, I’ll discuss why understanding your audience and staying agile in your approach is key to building trust and maintaining strong connections. If you’re looking to modernize your communication strategies and connect with your community, this episode is for you.
Thank you for listening! If you liked this episode, please give us a 5-star rating.
Listen to every episode on:
Stay in touch with us:
About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
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Episode 3 - Cultivating Culture: Jolene Fleck on Leadership and Impact
In this episode, Jolean Fleck, Senior Vice President of People & Organizational Development at Delta Dental, shares her journey from modest beginnings in Tennessee to her influential role at Delta Dental of Arizona. Jolean discusses the importance of culture, talent, and continuous learning in shaping successful organizations.
Drawing from her diverse experience across public and private sectors, she discusses strategies for fostering innovation, adapting to change, and creating inclusive workplaces. Jolene also touches on her personal commitment to growth, the significance of mentorship, and offers practical advice for young professionals.
Join us as Jolene and her host explore the evolving landscape of work and the enduring focus on people at its heart.
Thank you for listening! If you liked this episode, please give us a 5-star rating.
Listen to every episode on:
Stay in touch with us:
About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
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Episode 4 - AI for Mayor: Vic's Groundbreaking Campaign with Victor Miller
In this episode, I sit down with Victor Miller from Cheyenne, Wyoming, to explore his bold and innovative run for mayor—supported by none other than an AI entity named "Vic." Victor’s story is fueled by his deep passions for both technology and public records advocacy. We dig into how these passions drove him to leverage AI as a way to transform local government. He opens up about the legal roadblocks, the critical need for transparency, and the huge potential for AI to level the playing field in decision-making by stripping away human bias.
Thank you for listening! If you liked this episode, please give us a 5-star rating.
Listen to every episode on:
Stay in touch with us:
About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
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