Radio's Influence On the Drive-Thru Payment Experience

08/18/23 • 3 min

I want in on the moment of payment-decision making.
So should broadcast radio, and so should everybody operating in the ever-expanding mosh pit of payments.

In broadcast radio, frequency sells.
My drive-thru payment scenario about influencing the payment experience is repeatable at scale 24/7/365.
An audience awaits.

I want in on the moment of payment-decision making.
So should broadcast radio, and so should everybody operating in the ever-expanding mosh pit of payments.

In broadcast radio, frequency sells.
My drive-thru payment scenario about influencing the payment experience is repeatable at scale 24/7/365.
An audience awaits.

Previous Episode

Time for Broadcast Radio and the Payments Industry to Get-it-On!

For those selling broadcast radio advertising and marketing wondering what to do with their terrestrial signals in search of new sources of untapped revenue... Stay Tuned...

For those seeking go-to-market differentiation with payment tech solutions needing to separate themselves from the burgeoning competitive landscape beyond crowded industry events and “Do I really have to sit through another 60-minute financial tech webinar?” ... Listen Up!

Next Episode

The Payments Industry and CX Mosh Pit at its Finest

The consumer education on payments and mobile payments is sparse.
Consumers and payment options are in a commoditized mosh pit.
Imagine influencing the customer experience from the drive-thru menu to the payment window.
Want me to want to use a specific form of payment?
Get to work.

Now That's a Marketing Podcast! - Radio's Influence On the Drive-Thru Payment Experience

Transcript

Drive-thrus, the payment experience, and broadcast radio.
Repeating at scale 24/7/365.
I’m Tony Compton, Welcome to my Marketing Podcast!

I already know my morning cup of coffee is gonna be two dollars and seventy cents. Been here before. But here’s what’s happening behind the wheel, in the car, in the drive-thru, at this moment in time.