Now That's a Marketing Podcast!

Is anybody at your company bringing the marketing heat? That sales and marketing competitive edge?

Or are you oblivious to the very real possibility that your people may not want to be part of another hive of marketing worker bees - heading for the exit because you and your company are incapable of providing depth and meaning to marketing work?
Set that marketing pace, and be a great marketing leader.

Beyond sales, where does your marketing get its victories?
If you don’t compete on stage, on camera, behind microphones, in exhibit halls, on webinars or your website, on social media, with the analysts, partners, academics, and customers...where do you declare your wins, and losses?

Figure out where and when to claim marketing's victories!

Experienced marketers know how to plan for the end of the month, quarter and fiscal year well in advance of Day One. They navigate through holidays, enjoy earned vacation time, know their audience segments, their buyers and influencers, and important dates.
But, for those unfamiliar with marketing's end of the quarter reporting requirements who say such things as "What happens at the end of the quarter?" "What's marketing supposed to do?" That's not good.

On the last day of the quarter, marketing should be declaring victory.

The first 48 hours after your trade show should have a dedicated lead gen, marketing and sales follow-up. But that’s not all, and your work extends beyond 48 hours.
Listen, and you'll stop wondering why I’m so passionate about marketing’s work before, during and after any event.

If you think you have to spend any of your marketing money and event budget at any one particular trade show, convention, conference or event...Stop! You don’t.
(The Inaugural Podcast!)