Will Your End of the Quarter Marketing Report Be a Success or a Bust?

03/28/22 • 3 min

Experienced marketers know how to plan for the end of the month, quarter and fiscal year well in advance of Day One. They navigate through holidays, enjoy earned vacation time, know their audience segments, their buyers and influencers, and important dates.
But, for those unfamiliar with marketing's end of the quarter reporting requirements who say such things as "What happens at the end of the quarter?" "What's marketing supposed to do?" That's not good.

On the last day of the quarter, marketing should be declaring victory.

On the last day of the quarter, marketing should be declaring victory.

Previous Episode

In the Aftermath of Your Trade Show

The first 48 hours after your trade show should have a dedicated lead gen, marketing and sales follow-up. But that’s not all, and your work extends beyond 48 hours.
Listen, and you'll stop wondering why I’m so passionate about marketing’s work before, during and after any event.

Next Episode

The One Word Marketing Needs to Use Much More Often

Beyond sales, where does your marketing get its victories?
If you don’t compete on stage, on camera, behind microphones, in exhibit halls, on webinars or your website, on social media, with the analysts, partners, academics, and customers...where do you declare your wins, and losses?

Figure out where and when to claim marketing's victories!

Now That's a Marketing Podcast! - Will Your End of the Quarter Marketing Report Be a Success or a Bust?

Transcript

Tony Compton:0:00

At the end of the quarter, will your marketing report be a success or a bust?

I'm Tony Compton. Welcome to my marketing podcast.

If you know how to plan for, and work through and around the holidays, you could be in good shape. When you shut it way down for the holidays and you're out of the office for weeks and weeks, your marketing report might just be a bust.

And if you tell people "I've just returned from the holidays and I'm just