In the Aftermath of Your Trade Show

03/25/22 • 3 min

The first 48 hours after your trade show should have a dedicated lead gen, marketing and sales follow-up. But that’s not all, and your work extends beyond 48 hours.
Listen, and you'll stop wondering why I’m so passionate about marketing’s work before, during and after any event.

Previous Episode

48 Hours to Make or Break that Event

You just wrapped your latest business event. Congrats! You now have 48 hours to make or break that event. To get the most of out your next event, the work starts in the immediate aftermath.
Here’s what you need to do.

Next Episode

Will Your End of the Quarter Marketing Report Be a Success or a Bust?

Experienced marketers know how to plan for the end of the month, quarter and fiscal year well in advance of Day One. They navigate through holidays, enjoy earned vacation time, know their audience segments, their buyers and influencers, and important dates.
But, for those unfamiliar with marketing's end of the quarter reporting requirements who say such things as "What happens at the end of the quarter?" "What's marketing supposed to do?" That's not good.

On the last day of the quarter, marketing should be declaring victory.

Now That's a Marketing Podcast! - In the Aftermath of Your Trade Show

Transcript

Tony Compton:0:00

In the aftermath of your trade show.

I'm Tony Compton. Welcome to my marketing podcast.

The first 48 hours after your trade show should have a dedicated lead gen, marketing and sales follow-up, but your work extends beyond 48 hours.

Once upon a time, I was in my all things marketing role at a tech company, preparing for an event. Monitors, on the checklist. As in computer monitors. It was then that I learned that the company decided