Do You Know I'm Paying to Attend that Business Event?

09/06/23 • 3 min

You're investing time and money in trade shows, conventions, conferences, and industry events. But not everybody respects that.
Do you know somebody is bankrolling your company presence at that show?
What are you getting for that money?
Event speakers must breakthrough show clutter.
Event producers must provide a meaningful audience experience to enable that breakthrough.
Event sponsors must compete for attention, manage expenses, and measure results.
In one way or another, everybody is paying to be at that event.
Or didn’t you know that?

Previous Episode

Your Trade Show Picture Can be Worth 1000 Words - of Waste

It’s the Monday morning after your last trade show.
Stand up and tell your investors what business goals were accomplished.
And you’d better have more to share than that smiling trade show booth picture.

Next Episode

The Story of Tony, the Conference Attendee and the Three Exhibitors

My story about attending a senior-level business conference, and the appearance of three of its exhibitors. Who were paying to be there.
Who are CMOs and CEOs who permit poor exhibit performance?
Or the investors bankrolling it?

Now That's a Marketing Podcast! - Do You Know I'm Paying to Attend that Business Event?

Transcript

Do you know I’m paying to attend that trade show, convention, conference, or industry event? Do you know that others are paying to attend or sponsor that same event?

I’m Tony Compton. Welcome to my Marketing Podcast!
You and I are investing time and money in that event. But not everybody respects that. Because the stained table drape in one exhibitor space in the breakfast room with nobody staffing that location when the event opened for the day tells me so.
First, some busines