Martin Kimber - Producer at Sky News

02/21/24 • 33 min

We're back with a bonus broadcast episode to wrap up season two! And it's a cracker.
Today we're speaking to Martin Kimber, a producer at Sky's much-loved business programme, Business Live with Ian King.
We've pitched many a client to Martin for the programme, so it was a joy to meet up and talk all things business and broadcast. In this episode, we discover how he finds that needle in the haystack of PR pitches to select Ian King's roster of guests, the inspiration behind his incredibly useful Twitter/X threads, and why broadcast can be so brutal (but so worth it) for PRs and their clients.

We hope you enjoy listening. See you in series three!
www.hellocrest.com

We hope you enjoy listening. See you in series three!
www.hellocrest.com

Previous Episode

Hannah Prevett - Deputy Editor at The Times Enterprise Network

In our fifth episode this season, we speak to Hannah Prevett, Deputy Editor of The Times Enterprise Network: one of the most prestigious hubs for aspiring entrepreneurs.
Hannah has had her sights set on journalism for as long as she can remember. She joined The Times in 2015 to head up commercial business content, and was part of the launch team for The Times Enterprise Network in 2021, where she’s been ever since.
We touch on some of Hannah’s career highlights, get the inside scoop on TEN’s publishing schedule, and run through the all-important do’s and don’ts for PRs keen to make it into her good books.
Its a cracker, enjoy listening!
www.hellocrest.com

Next Episode

Paul Sawers - Senior Writer at TechCrunch

Welcome to Series 3 of 'No Worries If Not!'. The PR podcast where we chat to journalists about how they like to be pitched.
We're excited to kick off the new series with a conversation with Paul Sawers: a journalist from the UK team at tech behemoth TechCrunch. Paul started his career as a freelance copywriter, and went on to be one of the first journalists to cover social media giants Snapchat and Instagram in their infancies. Now, he spends his time writing about exciting early-stage start-ups and the EU tech scene for TC.
We chat with Paul about the biggest mistakes early-stage startup founders and PRs make when pitching him, the types of companies he's keen to cover, and how he feels about embargoes.
We hope you enjoy! Don't forget to share and subscribe.
www.hellocrest.com