No Worries If Not! - The PR Podcast

Our guest this week is the brilliant Sarah Marsh, Consumer Affairs Correspondent at The Guardian. Sarah kick-started her career in journalism with an internship at Wired and a stint as sub-editor for China Daily. After securing a non-editorial role with The Guardian over 10 years ago, she took up the Consumer Affairs beat in 2023 and has been covering a wide range of topics - from vaping to fertility - ever since.
We loved hearing about her career journey, where she finds inspiration for stories, and the topics she’s keen to cover this year. We hope you enjoy it!
www.hellocrest.com

This week’s guest is the brilliant Tasmin Lockwood - a Technology Reporter at Insider (formerly Business Insider) who covers everything from climate tech, sustainability and European startups to diversity in Venture Capital.

We chat about how the Insider team is structured, why she’s always keen to speak to more female founders and why it’s always worth pitching Insider with a juicy exclusive.

www.hellocrest.com

Welcome to our brand new PR podcast, ‘No Worries If Not!’ (if you know, you know). In our very first episode, we’re speaking to Simon Hunt: Business Reporter at The Evening Standard.
Simon has achieved a staggering amount considering he only graduated from university two years ago. In just under a year at the Standard he has interviewed some of the most influential people in business: from Depop’s Simon Beckerman, to Dragon’s Den’s Steven Bartlett. And we’re really excited to have him on the podcast as our inaugural guest.
In this episode, we dive into the Evening Standard’s editorial structure, how best to get Simon and his team to cover your stories, the power of the perfect image - and why PRs should never invite Simon to breakfast. We hope you enjoy it!
www.hellocrest.com

In our fifth episode this season, we speak to Hannah Prevett, Deputy Editor of The Times Enterprise Network: one of the most prestigious hubs for aspiring entrepreneurs.
Hannah has had her sights set on journalism for as long as she can remember. She joined The Times in 2015 to head up commercial business content, and was part of the launch team for The Times Enterprise Network in 2021, where she’s been ever since.
We touch on some of Hannah’s career highlights, get the inside scoop on TEN’s publishing schedule, and run through the all-important do’s and don’ts for PRs keen to make it into her good books.
Its a cracker, enjoy listening!
www.hellocrest.com

We're back with a bonus broadcast episode to wrap up season two! And it's a cracker.
Today we're speaking to Martin Kimber, a producer at Sky's much-loved business programme, Business Live with Ian King.
We've pitched many a client to Martin for the programme, so it was a joy to meet up and talk all things business and broadcast. In this episode, we discover how he finds that needle in the haystack of PR pitches to select Ian King's roster of guests, the inspiration behind his incredibly useful Twitter/X threads, and why broadcast can be so brutal (but so worth it) for PRs and their clients.

We hope you enjoy listening. See you in series three!
www.hellocrest.com