
I Indie Hacked a $1M/Yr. App Idea in a Weekend
05/29/24 • 44 min
What does it take to build a million-dollar business? Just ask Dawson Botsford, the developer behind Earnifi.
Dawson is a crypto entrepreneur who leveraged a unique opportunity in the space and turned it into a highly profitable company. He built it in a day, started out with no following, and used some counterintuitive strategies to grow his audience.
In this fascinating interview, Dawson tells the story behind building his business, “an overnight success 10 years in the making.”
Links & ResourcesReady to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
What does it take to build a million-dollar business? Just ask Dawson Botsford, the developer behind Earnifi.
Dawson is a crypto entrepreneur who leveraged a unique opportunity in the space and turned it into a highly profitable company. He built it in a day, started out with no following, and used some counterintuitive strategies to grow his audience.
In this fascinating interview, Dawson tells the story behind building his business, “an overnight success 10 years in the making.”
Links & ResourcesReady to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Previous Episode

Will AI Overviews Crush Small Publishers? Google CEO Responds...
Welcome back, everybody, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared bring you the most important headlines in the SEO space.
Spencer wastes no time this week and dives headfirst into an important video published on The Verge.
Google and Alphabet CEO Sundar Pichai is interviewed by Nilay Patel, and he asks him some very direct, hard-hitting questions and comments, including ones about the future of niche sites.
He also asks him directly about Google using publishers’ content for its AI answers and talks about the catastrophic loss of traffic for independent publishers.
He discusses two sites that Spencer and Jared have discussed on several occasions: Housefresh and Retrododo, and he asks him about the availability of data from AI Overviews in Google Search Console.
Moving along, Spencer shares a supplemental article about Google’s Ads VP being asked about the impact of AI Search on publishers.
And lastly, they discuss an article on the recent results from AI Overviews.
Moving on to their Shiny Object Shenanigans, Spencer talks about an experiment he’s conducting with one of his sites where he received 11k visitors from Reddit in a single day.
Neal.fun is full of absurd and entertaining games which have likely gone viral, and it’s monetized with display ads.
When it’s Jared’s turn, he reveals Caffeine Informer, a DR73 site with 818 pages, a lot of helpful blog content, and organic traffic of 141k per month.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Next Episode

Google Lied! What the Google Search Leak REALLY Tells SEOs
Welcome back, everyone, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared offer their interpretation of the most recent events in the SEO, content creation, and online marketing space.
It’s been a big week with a massive leak coming out of Google, so get ready for a jam-packed episode where Spencer and Jared break it all down.
They kick things off by giving a bit of the backstory behind the leak and the scope of the leak before diving into the details of the leak.
That being said, what strategy does Spencer think could be useful for ranking going forward? And what do they think about Google’s spokespeople?
If you want to hear their thoughts on Twiddlers, small personal sites, baby panda demotion, and site radius, and also catch Spencer’s advice to Google, check out the full episode.
Moving along, Spencer talks about an experiment he’s working on: a site where the traffic comes from Facebook and Reddit.
With 50k followers on his Facebook page and 11k visitors in a single day from Reddit, his site got 55k pageviews in the last month. He’s currently with Ezoic but his goal is to get into Mediavine or Raptive, start earning $1k per month, and build on that.
When it’s Jared’s turn, he talks about his Amazon Influencer side hustle and how he has had success creating videos about the products he uses when he stays at Airbnbs. Then he shares a fantastic hack for making those videos.
Moving onto some weird niche sites, Spencer shares Search Craigslist, a search engine for Craigslist. He shows how it works and shares a funny story about his own personal experience with this kind of site. This site gets over 100k visitors a month, a mix of direct and Search traffic.
Are there any other sites you could create a search engine for or make other websites easier to navigate? Why does Jared call this idea brilliant?
Jared then reveals his site, Tree.fm, which lets you enjoy the sounds of random forests and stunning photography. This DR50 site doesn’t rank for a lot of content, obviously, but they do have a clever monetization strategy.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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