Google Core and Spam Updates Unleashed...Here's What You Need to Know
03/08/24 • 68 min
Welcome back to the Niche Pursuits News Podcast, everyone!
This is the podcast for SEOs, content creators, webmasters, and entrepreneurs looking to understand the latest events and get inspiration for their businesses.
It’s been a crazy week in SEO news, so let’s get right into it! And, as Google suggested, you better buckle up as it’s going to be a wild ride!
The first (and only) topic Spencer and Jared dig into is Google’s very big news.
It’s rolling out the March 2024 Spam Update, which will take 2 weeks, as well as its March 2024 core update, which will take about a month. It’s also worth noting that the Helpful Content system is now part of the core updates.
Spencer and Jared discuss this news at length, covering the main aspects: scaled content abuse; site reputation abuse, or parasite SEO; and expired domain abuse. Google’s stated goal is to reduce the amount of low-quality, unoriginal content by up to 40% and send search traffic to helpful and high-quality sites.
What does this all mean? And what does it mean for AI content? Who is Google targeting specifically?
What cryptic sentence from Google’s announcement does Spencer consider the most interesting? What sort of behavior is Google cracking down on in particular? What types of penalties is Google doling out, and who’s getting hit?
What step did Google announce that leads Spencer and Jared to suggest Google is biased? And what kind of practices are they cracking down on when it comes to expired domains?
They also talk about how Google might start to use a page classifier as opposed to a site classifier. What implications would this have?
Tune in to hear Spencer and Jared discuss Google's latest news and share their thoughts on what's going on.
The next portion of the podcast is Shiny Object Shenanigans.
Spencer goes first with an update on his Amazon Influencer side hustle. He reports a rough number of his videos and his earnings this month to date. The good news is that he is officially in the black.
He also announces that he’s going to do an in-depth presentation about his Amazon Influencer side hustle for the Niche Pursuits Community, his new, premium membership group, which launched at the beginning of March.
Spencer will be sharing just about everything, from his storefront to his earnings to his secrets for hiring people. If you want to check it out, join the community before Monday!
When it’s Jared’s turn, he provides a brief earnings update on his Amazon Influencer side hustle, and then digs into another project: using paid ads to drive subscribers to his Weekend Growth newsletter.
He explains how he set it up through ConvertKit, how he’s going to try different ad ideas, and how he is about to go live with the ads. He will be providing more details and results as they come in, so watch this space!
As for Weird Niche Sites, Spencer reveals that his site is getting 2 million organic visitors per month and 6 million visitors in total. Random lets you generate random things, such as numbers, and they do it using a very unique method. Listen to hear what it is!
This DR83 site is making some money. Tune in to hear how they do it.
When Jared’s up, he shares the website for the Stinky Candle Company, which sells unique candles with scents like chlorine, gasoline, and bacon.
This DR30 site is not getting much traffic, but Jared does reveal a few interesting tidbits about it. It looks like they could be getting 30k visitors a month. With targeted traffic like that, how much might the site be earning? Tune in to hear what they think.
And that concludes another episode of the Niche Pursuits News podcast.
There’s a lot going on right now in Google’s world, so come back next week to hear Spencer and Jared break it down all over again.
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: ht...
Welcome back to the Niche Pursuits News Podcast, everyone!
This is the podcast for SEOs, content creators, webmasters, and entrepreneurs looking to understand the latest events and get inspiration for their businesses.
It’s been a crazy week in SEO news, so let’s get right into it! And, as Google suggested, you better buckle up as it’s going to be a wild ride!
The first (and only) topic Spencer and Jared dig into is Google’s very big news.
It’s rolling out the March 2024 Spam Update, which will take 2 weeks, as well as its March 2024 core update, which will take about a month. It’s also worth noting that the Helpful Content system is now part of the core updates.
Spencer and Jared discuss this news at length, covering the main aspects: scaled content abuse; site reputation abuse, or parasite SEO; and expired domain abuse. Google’s stated goal is to reduce the amount of low-quality, unoriginal content by up to 40% and send search traffic to helpful and high-quality sites.
What does this all mean? And what does it mean for AI content? Who is Google targeting specifically?
What cryptic sentence from Google’s announcement does Spencer consider the most interesting? What sort of behavior is Google cracking down on in particular? What types of penalties is Google doling out, and who’s getting hit?
What step did Google announce that leads Spencer and Jared to suggest Google is biased? And what kind of practices are they cracking down on when it comes to expired domains?
They also talk about how Google might start to use a page classifier as opposed to a site classifier. What implications would this have?
Tune in to hear Spencer and Jared discuss Google's latest news and share their thoughts on what's going on.
The next portion of the podcast is Shiny Object Shenanigans.
Spencer goes first with an update on his Amazon Influencer side hustle. He reports a rough number of his videos and his earnings this month to date. The good news is that he is officially in the black.
He also announces that he’s going to do an in-depth presentation about his Amazon Influencer side hustle for the Niche Pursuits Community, his new, premium membership group, which launched at the beginning of March.
Spencer will be sharing just about everything, from his storefront to his earnings to his secrets for hiring people. If you want to check it out, join the community before Monday!
When it’s Jared’s turn, he provides a brief earnings update on his Amazon Influencer side hustle, and then digs into another project: using paid ads to drive subscribers to his Weekend Growth newsletter.
He explains how he set it up through ConvertKit, how he’s going to try different ad ideas, and how he is about to go live with the ads. He will be providing more details and results as they come in, so watch this space!
As for Weird Niche Sites, Spencer reveals that his site is getting 2 million organic visitors per month and 6 million visitors in total. Random lets you generate random things, such as numbers, and they do it using a very unique method. Listen to hear what it is!
This DR83 site is making some money. Tune in to hear how they do it.
When Jared’s up, he shares the website for the Stinky Candle Company, which sells unique candles with scents like chlorine, gasoline, and bacon.
This DR30 site is not getting much traffic, but Jared does reveal a few interesting tidbits about it. It looks like they could be getting 30k visitors a month. With targeted traffic like that, how much might the site be earning? Tune in to hear what they think.
And that concludes another episode of the Niche Pursuits News podcast.
There’s a lot going on right now in Google’s world, so come back next week to hear Spencer and Jared break it down all over again.
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: ht...
Previous Episode
How This Newsletter and SEO Writing Specialist Grows Multiple 6-Figure Businesses
Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more!
Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches.
Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively.
But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary income source.
And he shares a lot of helpful tips on what he's done to grow it into an actual business.
For one he shares how starting a successful newsletter requires the basics like unique content that resonates with readers and improves over time. And for this, consistency and the value of uniqueness in newsletter content creation are particular keys.
Thus he advises against relying on AI-generated content for newsletters and breaking traditional best practices to stand out.
Sean also shares how he acquired the newsletter TheWeeklySEO.com and integrated it into his own, learning from the experience and discussing it as a growth strategy - similar to acquiring an aged domain.
Sean also discusses the evolution of aged domains, emphasizing quality domains with brand value, sharing how redirect chains may be a thing of the past in today's SEO landscape.
He's also involved in building a community and other partnerships, including discussing some of the keys for making partnerships successful.
With this Sean talks about partnering on a lucrative domain project with high authority and traffic potential, aiming to white-label a product as opposed to taking the traditional affiliate route.
He plans to stay focused on current projects and avoid distractions, leveraging opportunities that target like-minded site builders, entrepreneurs, and SEO enthusiasts and it's definitely interesting to hear his strategies to accomplish this!
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Next Episode
This SEO Specialist Sold 3 Businesses to Google and SEMrush
Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two?
That's what our latest guest on the Niche Pursuits podcast does.
His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush.
To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques.
Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google.
He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes.
A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term.
Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms.
Dmitry also provides valuable insights on pitfalls to avoid when building a business.
Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his!
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
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