Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
03/15/24 • 51 min
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter
Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.
Links Mentioned
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter
Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.
Links Mentioned
Previous Episode
Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.
Follow Matt Paulson on Twitter: @MattPaulsonSD
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 About MarketBeat and Matt’s media company
05:14 Ad spend across Google, Bing, Facebook, and other channels
09:09 Working with agencies
11:46 Managing advertising through agencies, offers, and automation.
13:42 Hot stock trends drive high newsletter engagement.
17:28 Two big companies and smaller affiliates
20:56 The Financial publishing industry and the CPA model.
25:06 Investor relations, financial newsletters, CPA deals.
29:16 Dynamic offer rotation maximizes email campaign performance.
32:42 Multi-channel marketing maximizes message delivery effectiveness.
36:17 Email success depends on optimizing for sales.
36:59 Rising newsletter ads face potential sustainability issues.
40:44 Consider audience demographics, interests, then find affiliate program.
45:53 Marketbeat’s plans
47:23 Pioneering data-driven financial content creation
50:21 Where to find Matt online
Links Mentioned
MarketBeat.com
Twitter.com/MattPaulsonSD
Next Episode
Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
Anik Singal is an entrepreneur, author, and expert in scaling education businesses.
Check out Anik's books and podcasts here: AnikSingal.com
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Timestamps
00:00 Choose digital product and sales method carefully.
06:50 Leverage small audiences for higher priced offers.
10:21 Forcing offers without audience interest always fails.
12:12 Answering questions, creating an FAQ, monetizing support.
14:48 Compliance market infatuates despite initial disinterest.
17:39 Streamlined installation process, captured and sold.
23:17 Low ticket pricing strategy for ad spend.
26:32 Quickly create low-ticket products using templates & AI.
30:23 Funnel engagement, low initial webinar attendance.
32:48 Extend funnel, increase sales by 30%.
35:50 Integration: Sendlane, Drip, stealth seminar, zapier.
40:47 Busy schedule, overlapping webinars, managing affiliates.
44:19 Presenting involves tech, passion, and valuable skills.
47:35 FTC investigation felt worse than a colonoscopy.
50:25 Learning, writing, and turning challenges into success.
51:39 New suite, certification, compliance marketing, book, audit.
54:43 Testimonial usage, disclosure, and court impact.
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