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Newsletter Operator

Newsletter Operator

Matt McGarry and Ryan Carr

Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.

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Top 10 Newsletter Operator Episodes

Goodpods has curated a list of the 10 best Newsletter Operator episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Newsletter Operator for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Newsletter Operator episode by adding your comments to the episode page.

Marketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers.
Follow Max on Twitter @MarketingMax
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00

The Journey Begins: From Beta to Launch

02:58

Identifying the Market Gap: The Gist's Unique Proposition

06:02

Building the Brand: Mission and Values

08:47

Growing the Audience: Strategies and Early Successes

12:10

Scaling Up: From Local to National

15:01

Navigating Growth: Lessons Learned and Key Metrics

17:54

Creative Marketing: Guerrilla Tactics and Launch Events

20:54

The Importance of Mission-Driven Growth

24:02

Partnerships and Collaborations: Expanding Reach

27:02

Self-List Cleaning and Giveaway Strategy

35:01

Expansion and New Ventures

37:32

The Birth of Within: A Personal Development Platform

41:08

Understanding and Preventing Burnout

50:43

Growth Strategy for Coaching Business

Links Mentioned

Join Roslyn's newsletter, Within

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Newsletter Operator - How To Write Newsletters That SELL
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06/07/24 • 44 min

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here:
NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

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Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland.
Follow Ryan Sneddon on Twitter: @lifeof_scoop
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth.
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups.
Follow Michael Houck on Twitter and LinkedIn.
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers.
Follow Emanuel on Twitter: @emanuelcinca
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com

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Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.

Follow Eric on Twitter: @ericosiu

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter

Episode Topics & Timestamps

00:00 Early podcasting success fueled by validation and education.

05:59 Content strategy should align with expertise and budget.

08:48 Daily marketing podcast successful with 2700 episodes.

11:28 Ads to the newsletter to value, not ads.

14:23 Starting an agency is challenging but rewarding.

16:31 Start side hustle, secure financial cushion first.

21:06 Strategic hiring in the US, referral recruiting.

24:46 Productized agencies offer clear and predictable services.

26:28 Maintaining quality and demand for creators is important.

31:29 Webinar on real-life AI use cases.

35:53 Monthly marketing content with unlimited options available.

36:45 Finding sponsors for your newsletter through titles.

42:18 Financial subscriptions, conferences, and high returns.

44:48 Powerful email sales strategy: ask for a reply.

46:25 Creating communities for learning and networking.

50:00 Stay focused, avoid distractions and reach success.

Links Mentioned

Leveling Up Newsletter
Single Grain

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Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech.

Episode topics & Timestamps
00:00 How WorkWeek started
05:04 Audience indicators and your ideal customer profile (ICP)
07:32 Slow, strategic growth trumps rushing into big projects.
10:19 Different business growth approaches have varying scalability and repeatability. Lifestyle businesses may benefit from an agency model, but for larger, scalable ventures, ongoing growth and compounding the business are crucial.
14:40 Approach to product development, growth metrics
17:32 Thoughts on newsletter recommendation networks
22:13 The email inbox is more sensitive
24:46 Paid ads
26:47 Maximizing existing audience potential
31:17 Acquiring newsletter subscribers and the potential trade-offs involved.
35:05 Focus on quality over quantity for newsletter subscribers.
36:34 Organic growth and subscriber engagement
40:14 Traditional media
43:35 Higher ad revenue, lower churn, better LTV
47:45 Prioritize audience, seek feedback, and consider time constraints.
50:24 How B2B lead generation works

Links Mentioned

WorkWeek.com
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

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FAQ

How many episodes does Newsletter Operator have?

Newsletter Operator currently has 39 episodes available.

What topics does Newsletter Operator cover?

The podcast is about Marketing, Media, Entrepreneurship, Growth, Podcasts and Business.

What is the most popular episode on Newsletter Operator?

The episode title 'Marketing Max - How He Grew To 60k+ Subscribers, Twitter Growth Hacks, How To Grow With Ads' is the most popular.

What is the average episode length on Newsletter Operator?

The average episode length on Newsletter Operator is 46 minutes.

How often are episodes of Newsletter Operator released?

Episodes of Newsletter Operator are typically released every 7 days, 1 hour.

When was the first episode of Newsletter Operator?

The first episode of Newsletter Operator was released on Jul 21, 2023.

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