Newsletter Operator

Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth.
Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00

The Journey Begins: From Beta to Launch

02:58

Identifying the Market Gap: The Gist's Unique Proposition

06:02

Building the Brand: Mission and Values

08:47

Growing the Audience: Strategies and Early Successes

12:10

Scaling Up: From Local to National

15:01

Navigating Growth: Lessons Learned and Key Metrics

17:54

Creative Marketing: Guerrilla Tactics and Launch Events

20:54

The Importance of Mission-Driven Growth

24:02

Partnerships and Collaborations: Expanding Reach

27:02

Self-List Cleaning and Giveaway Strategy

35:01

Expansion and New Ventures

37:32

The Birth of Within: A Personal Development Platform

41:08

Understanding and Preventing Burnout

50:43

Growth Strategy for Coaching Business

Links Mentioned

Join Roslyn's newsletter, Within

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com

Episode Description:

In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content.

Key Topics Covered:

• Importance of Building, Growing, and Monetizing Newsletters: The podcast focuses on teaching how to build, grow, and monetize ​newsletters and features discussions with newsletter operators, creators, and media founders.
• Emphasis on Deep Conversations and Strategies: the importance of sharing insightful discussions that go beyond typical interviews, aiming to dive deeper into newsletter operations, growth tactics, and strategies.
• Challenges in the Media Industry: The podcast addresses challenges faced by large ​media companies due to decreasing social media traffic and the shift toward owned audience channels via newsletters, ​podcasts, and other platforms. This leads to a comparison between traditional media companies and the evolving strategies of newer media startups.
• Role of Newsletters in Media: The discussion emphasizes the growing importance of newsletters within media companies. The hosts suggest that starting a media company today requires a strong focus on newsletters, highlighting the primary role of newsletters in driving consistent growth, owning the audience, and retaining reader engagement.
• Impact on Creators and Trends: The episode explores the trend of creators leveraging newsletters to build owned audiences and discusses the potential benefits of transitioning from social platforms to newsletters. The potential for creators to develop newsletter-first strategies is highlighted, focusing on the ability to own and monetize audiences independently.
• Opportunities for Entertainment-Based Creators: The conversation touches upon the potential for entertainment-based creators, such as YouTubers or Twitch streamers, to leverage newsletters for engaging with their audiences. Ideas discussed include sharing behind-the-scenes content, announcing upcoming content, curating content, and utilizing newsletters for giveaways and promotions.
• Role of Tailwind in Newsletter Creation: The podcast extends to discuss the role of Tailwind, an agency specializing in creating and nurturing newsletters for companies and brands. The conversation highlights the value of newsletters as a revenue and marketing channel and potential opportunities for cross promotions, sponsorships, and new revenue streams.

Episode topics & Timestamps:

(00:26) Introduction and Overview

(2:21) Challenges for Big Media Companies

(3:01) Decline in Social Media Traffic

(11:09) Media Companies And ​Newsletter Strategy

(11:40) Newsletter First Approach

(12:38) Importance of having an owned audience

(18:40) Strategies for Entertainment Creators

(28:00) Tailwind Newsletter Services

(30:00) Upcoming Discussion Topics
Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.