How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
05/08/24 • 32 min
Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic.
The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter hope, affirm their dignity, and serve as a connection point to finding local help and support for all of humanity; from the individual living on the streets to the CEO of a fortune 500.
In this episode of Missions to Movements, Gloria shares this incredible journey of how she generated buzzworthy success with a line of people waiting to experience the Hope Booth at South by Southwest (SXSW).
You’ll also hear all about Hope Booth's physical installation and the global movement she’s creating through their monthly giving program. The Ponce City Market installation in Atlanta is just the beginning. The first installation has had more than 41,000 people experience the Hope Booth, with a 77% completion rate!
When it comes to supporting mental health, action speaks louder than words. Gloria emphasizes the impact of community involvement, whether through getting access to decision-makers, donations, or amplifying their digital voice.
As a monthly supporter of the Hope Booth myself, I invite you to not just absorb the beautiful stories and strategies shared today, but to join us in their mission of hope, solidarity, and connection.
Resources & Links:
To support Hope Booth in their mission to build hundreds of Hope Booths around the world, join their monthly donor program here. You can also follow along on Instagram and LinkedIn.
Connect with Gloria on LinkedIn.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic.
The Hope Booth remodels old telephone booths and provides individuals an innovative, interactive, and immersive experience to encounter hope, affirm their dignity, and serve as a connection point to finding local help and support for all of humanity; from the individual living on the streets to the CEO of a fortune 500.
In this episode of Missions to Movements, Gloria shares this incredible journey of how she generated buzzworthy success with a line of people waiting to experience the Hope Booth at South by Southwest (SXSW).
You’ll also hear all about Hope Booth's physical installation and the global movement she’s creating through their monthly giving program. The Ponce City Market installation in Atlanta is just the beginning. The first installation has had more than 41,000 people experience the Hope Booth, with a 77% completion rate!
When it comes to supporting mental health, action speaks louder than words. Gloria emphasizes the impact of community involvement, whether through getting access to decision-makers, donations, or amplifying their digital voice.
As a monthly supporter of the Hope Booth myself, I invite you to not just absorb the beautiful stories and strategies shared today, but to join us in their mission of hope, solidarity, and connection.
Resources & Links:
To support Hope Booth in their mission to build hundreds of Hope Booths around the world, join their monthly donor program here. You can also follow along on Instagram and LinkedIn.
Connect with Gloria on LinkedIn.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Previous Episode
Have $0 for Marketing? How Earned Media Can Drive Impact with Joe Quenqua
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By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.
Resources & Links
Connect with Joe on LinkedIn.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Next Episode
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Resources & Links
Learn more about Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Missions to Movements - How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah
Transcript
The average person living on the streets goes three to six months without being looked in the eye and I thought to myself how is it possible that people are going that long without feeling seen ? And I knew I wanted to use my creativity and innovation to create something that would make people feel seen , that would make hope and help free and accessible for every single person
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