Missions to Movements

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?
Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.
Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:

• How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David Griner
• Dionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film Festival
• The power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and Focus
• How we can help recruit the next generation of creative talent from underrepresented communities
• Why having a strong sense of self leads to maximum creative output
• The importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)

Resources & Links
Check out The Creative Ladder and follow them on Instagram at @creat

Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!
...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:
Why do digital, mature organizations fare better than others?
Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.
Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?In This Episode:

• How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively
• 40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donors
• The tension that nonprofits are facing with minor vs. major donors
• How to improve the digital maturity of your organization without “fancy” tools or metrics
• The super simple “wouldn’t it be awesome if...?” framework to brainstorm the right questions
• Why nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to work

Resources & Links
Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.
Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.
Connect with John at [email protected] or on Twitter at @johnjensen and tell him what your prior

Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!
...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.
In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.In This Episode:

• Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)
• How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakers
• Tania’s powerful tips around showing up as an “approachable authority”
• How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)
• The importance of watching your social media analytics so you can repurpose your most popular posts

Resources & Links
Learn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!

Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!
...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work.
Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.
For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!

Resources & Links
‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend.
Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at [email protected].
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!
...

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!

Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan!

Resources & Links

Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at [email protected].

Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier.

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.

Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!
...