Missions to Movements

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them?
I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.
Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call.
Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools.
Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.
One messaging push resulted in 2,900 shares of a post in 18 hours!
We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters.
Resources & Links
Connect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.
Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.
First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform.
We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.
We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.
Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.
You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.
Resources & Links
Learn more about Mission Partners on their website and tune in to the Mission Forward podcast.
Connect with Carrie on LinkedIn or email her at [email protected]. You can also learn more about her book, More Than Words: Communication Practices of Courageous Leaders.
Check out the tools we recommended in today’s episode: Hemingway App and Canva Pro.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

How can a shift in mindset and a community of supporters revolutionize your nonprofit's funding strategies?
Join me on my back patio for a candid chat about the upcoming Monthly Giving Summit on September 5th and 6th.
Why is this summit important now?
Because scaling recurring giving programs that sustain vibrant communities and provide predictable revenue for organizations can't wait.
Day One is all about igniting your passion with behind-the-scenes insights, while Day Two offers personalized networking opportunities and breakout rooms tailored to your organization’s needs.
Whether you’re a newbie or have hundreds of thousands of monthly donors, you’ll find valuable coaching and advice.
Register for free at monthlygivingsummit.com and join a community focused on creating sustainable, predictable revenue streams.
Let’s build something extraordinary together!

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?
Together, they co-founded an incredible nonprofit called The Creative Ladder, focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and elevating a new generation of creative leaders.
Today, I am honored to speak with Dionna about the launch of The Creative Ladder, its mission, and more importantly, how we can ALL play a part in changing the future of the creative industry together. Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:

• How a chance invitation to Adweek’s Brandweek led Dionna to connect with Ryan Reynolds and David Griner
• Dionna shares a behind the scenes look at what it was like to launch The Creative Ladder at the Cannes Film Festival
• The power of intimate events and why The Creative Ladder focused on these tracks at their bootcamp: Advancement, Authenticity, and Focus
• How we can help recruit the next generation of creative talent from underrepresented communities
• Why having a strong sense of self leads to maximum creative output
• The importance of making connections (including how I landed a senior position at a top PR agency through a LinkedIn message!)

Resources & Links
Check out The Creative Ladder and follow them on Instagram at @creativeladderorg, along with their sister organization, Group Effort Initiative. And see what co-founder Ryan Reynolds wants you to know about his nonprofit in this short video.

Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a d

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.
In case you needed to hear this, you ARE a thought leader and a subject matter expert! I know there is something that you could talk about for hours that somebody else cannot. Tania shares so many gems around why nonprofit leaders need to be publishing content on LinkedIn, the self-assessment you can take right now to update your profile, and why we need to be intentional when it comes to AI tools.In This Episode:

• Looking at the “mosaic” of your life to pinpoint the defining moments (and why this is a great place to start when sharing your story)
• How to build thought leadership on LinkedIn to be in the company of other founders, movers, and shakers
• Tania’s powerful tips around showing up as an “approachable authority”
• How to go visible on autopilot for an entire quarter using Tania’s “Lazy on LinkedIn” strategy (this idea is gold!)
• The importance of watching your social media analytics so you can repurpose your most popular posts

Resources & Links
Learn more about Tania’s work at Lumos Marketing, connect with her on LinkedIn, and download her 14 favorite LinkedIn content prompts. She also has a podcast, The Campfire Circle, where she empowers purpose-driven women to build a personal brand that drives change and creates revenue.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!