3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia's Meghan Walsh Made It Happen

10/19/22 • 33 min

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created!

Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan!

Resources & Links

Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at [email protected].

Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier.

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Resources & Links

Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier.

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Previous Episode

How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow!

If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?

So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders.

Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.
Resources & Links

Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at [email protected].

If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Next Episode

From Drybar to Squeeze: Brittany Driscoll Shares How To Make A Brand A Household Name

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Brittany Driscoll is building the feel good revolution... and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet?

Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key steps you can take right now to improve your self-care routine.

Resources & Links

Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.

Follow Brittany on Instagram at @britdrisc and check out Squeeze on their website and Instagram at @squeeze.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.