Does Fundraising Still Work on Facebook?
03/13/24 • 42 min
How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them?
I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.
Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call.
Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools.
Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.
One messaging push resulted in 2,900 shares of a post in 18 hours!
We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters.
Resources & Links
Connect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.
Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them?
I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.
Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call.
Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools.
Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.
One messaging push resulted in 2,900 shares of a post in 18 hours!
We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters.
Resources & Links
Connect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.
Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Previous Episode
Celebrating Two Years + The Magic of Birthday Recognition to Increase Retention
Celebrate with me as we mark two incredible years of Missions to Movements, and what a journey it's been!
Leave a review: ratethispodcast.com/m2m
I'm taking this special moment to extend my deepest thanks to you, the heartbeat of this podcast, for propelling us to stunning heights in podcast rankings and for enriching our space with your invaluable feedback and reviews.
Today, we're not just talking milestones—we're unpacking the art of engagement, zeroing in on birthdays as a powerful touchpoint.
I'll guide you through the strategies to seamlessly collect this personal detail from supporters and show you how it can transform your connections.
Discover the sweet spot between effortless donor experiences and meaningful post-donation engagement. I'm pulling back the curtain on how to capitalize on thank you pages and video tools that sync with your CRM to personalize your approach.
Plus, I'm letting you in on my secret sauce: leveraging birthday month segmentation to tailor communications and build stronger bonds with our supporters.
Tune in for these practical tips and learn how that little nudge, a simple "Happy Birthday," can fortify the allegiance to your mission.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Next Episode
The Story Behind the Audible Indigenous Writers' Circle
Impact communications is so much more than a “buzzword.” What does it actually look like in practice?
Tessa Danelesko is an expert in harnessing communication for social impact. She's not only an account director at Yulu, but also the Co-Executive Director of the Impact Communications Institute, and she brings a wealth of knowledge on creating narratives that resonate and foster societal change.
In today’s case study, we’re uncovering the origin and evolution of the Audible Indigenous Writers' Circle, a mentorship program that amplifies the voices of indigenous storytellers. The impact of the program has already resulted in 100 media stories, 16.8 million impressions, and 77,000 touchpoints!
You’ll hear how Tessa initially pitched the program, how they built trust on Facebook and worked closely with indigenous influencers to spread the word, culminating in an experience that honors the narratives that emerge from experiences of trauma and systemic racism.
The Audible Indigenous Writers' Circle stands as a testament to the power of storytelling, and encourages a ripple of positive impact through media coverage and community engagement.
Resources & Links
Connect with Tessa through her work at Yulu PR and the Impact Communications Institute, where you can also take their pledge. Tessa can be reached at [email protected].
Check out the application for this year’s Indigenous Writers' Circle, which is open through April 1st. If you are interested in volunteer opportunities, email [email protected].
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Missions to Movements - Does Fundraising Still Work on Facebook?
Transcript
When we created Good United 10 years ago , we founded it with the same vision that we have today , which is to empower nonprofits of all sizes to have a one-to-one relationship with every supporter ,
Speaker 1and the first five years , nick and I learned through a lot of failure what not to do . But in 2017 , as Facebook rolled out their givi
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