5 Signs You Need to Hire a Social Media Manager and Where To Find Them

04/27/22 • 15 min

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it.

If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place.

Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofits have just ONE team member managing their social media presence.

In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!)

Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.
Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!

Check out my list of recommended Creative Consultants and Agencies that you should hire.

Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it.

In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!)

Check out my list of recommended Creative Consultants and Agencies that you should hire.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Previous Episode

The Marketing Secrets Behind Imani Collective's 595% 5-Year Growth

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000!

There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events.

We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!)
Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.

Resources & Links
FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP!

Learn more about Imani Collective, follow them on Instagram at @imanicollective, and shop their artisan goods, including the “Be Kind” hang sign I have in my office.

Check out Imani Collective’s 2021 Impact Report and become a part of their collective for as little as $15 per month.

Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world.

Follow Annette on Instagram at @annette.marie.wilson.

Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Soc

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
Head to YouTube for digital marketing how-to videos and podcast teasers
Want to book Dana as a speaker for your event? Click here!

Next Episode

Rock Your Social Media Strategy with Part-Time Resources with Ally Global Foundation's Jamie Watson

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community.

I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team.

Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up strategy behind their annual peer-to-peer campaign “Move for Freedom”, plus her approach to building a strategic, annual social media plan.

Move for Freedom takes place on August 6, 2022. Discover more about Ally Global’s fundraising event.

Watch the film The Twelve Thousand, based on the true story of one survivor.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.