How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
05/22/24 • 33 min
Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.
First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform.
We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.
We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.
Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.
You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.
Resources & Links
Learn more about Mission Partners on their website and tune in to the Mission Forward podcast.
Connect with Carrie on LinkedIn or email her at [email protected]. You can also learn more about her book, More Than Words: Communication Practices of Courageous Leaders.
Check out the tools we recommended in today’s episode: Hemingway App and Canva Pro.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.
First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform.
We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.
We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.
Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.
You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.
Resources & Links
Learn more about Mission Partners on their website and tune in to the Mission Forward podcast.
Connect with Carrie on LinkedIn or email her at [email protected]. You can also learn more about her book, More Than Words: Communication Practices of Courageous Leaders.
Check out the tools we recommended in today’s episode: Hemingway App and Canva Pro.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Previous Episode
What Does a Community-First Marketing Approach Look Like with Andi Kay
The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.
Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay's foundation is on a mission to craft just that.
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In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.
Tune in for an exploration of what it means to nurture connections and equip young women with leadership and healing tools. We're inviting you to witness the transformative power of a supportive sisterhood!
Resources & Links
Learn more about Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Next Episode
A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria
You have a monthly giving program... now what? Today’s episode will help you transform everyday community engagement into a powerhouse of support for your cause.
Emily Teixeria, Executive Director of Politisit, is bringing a wealth of experience, from intelligence to grassroots politics, to our discussion on how her Childcare for Voters program is revolutionizing the way parents can participate in civic duties.
Her journey is not just inspiring—it's a blueprint for nonprofits looking to connect deeply with their audience and drive impactful change.
We'll explore the innovative strategies that have enabled Emily to launch a 'recurring first' fundraising approach, augmented by the Givebutter platform.
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Resources & Links
Learn more about Politisit on their website and check out their monthly giving program, The Village.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- Head to YouTube for digital marketing how-to videos and podcast teasers
- Want to book Dana as a speaker for your event? Click here!
Missions to Movements - How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox
Transcript
A few years in to the Public Health Communications Collaborative , we decided we were going to do a bit of a rebrand right . We had become known , very strongly entrusted in the sector , as this COVID response tool and we realized we could be more than that . And so we started listening again to those public health communicators who were using the tool and we realized public healt
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