Ep 056 Why Brand Matters to Salespeople

04/18/23 • 42 min

Mental Selling: The Sales Performance Podcast

Why should brand matter to salespeople? Isn’t that marketing’s job? Marketing expert Vince Freeman and sales leader David Schweisthal invite salespeople to think twice when it comes to brand. In this conversation, they share why every salesperson should be keenly aware of both their company’s brand and their personal brand as they work with customers. They explain how brand influences the sales process, leads customers down the sales funnel, and even mitigates risk for buyers. Press play to learn how to leverage your brand to win customers. **Additional resources from this episode:** - Davids’s LinkedIn: [https://www.linkedin.com/in/schweisthal/](https://www.linkedin.com/in/schweisthal/) - Vince’s LinkedIn: [https://www.linkedin.com/in/vince-freeman-55ba152/](https://www.linkedin.com/in/vince-freeman-55ba152/) - Check out Vince and David’s podcast Brand Matter: [https://brandmatter.fm/](https://brandmatter.fm/)

Previous Episode

Ep 055 Accidental Executives: Thriving as a Sales Leader

Have you ever been thrust into an unexpected sales leadership role? Did you wonder if leadership was even the right fit for you? Craig Anderson is an "accidental executive" who equips leaders with the confidence, team-building expertise, and business acumen they need to build successful companies. He is also the host of his own podcast called Executive Evolution. In this episode, Craig shares how accidental leadership can be used as an advantage, but also shares why leadership might not be for everyone and how that can damage an organization. **Additional resources from this episode:** - Craig’s LinkedIn: https://www.linkedin.com/in/craigpanderson/ - Craig’s Website: https://clearpathcoaches.com/ - Check out his podcast Executive Evolution: https://open.spotify.com/show/29YDbIkukFJKTQNJzMxJyb

Next Episode

Ep 057 Aligning Passions, Values & Skills for Sales Success

The road to success in sales is paved with passion and purpose. Understanding your personal wiring as well as your customers’ leads to measurable results. Most people understand this concept on a surface level but have a hard time being introspective enough to actually connect their passion with their work. [Alaina Love](https://www.linkedin.com/in/alainalove/), speaker, consultant, and CEO of [Purpose Linked Consulting](https://thepurposelink.com/), shares actionable advice for aligning your passion and purpose with your work for optimized sales performance. She explains how authenticity and reflection allow you to build trust with your customers and teammates, and shares how to use the ten passion archetypes to foster lasting relationships. **Additional resources from this episode:** - Alaina’s LinkedIn: [https://www.linkedin.com/in/alainalove/](https://www.linkedin.com/in/alainalove/) - Follow Alaina on Twitter: @workwithpassion - Read Alaina’s book: *[The Purpose Linked Organization](https://www.amazon.com/Purpose-Linked-Organization-Passionate-Leaders/dp/0071624708)* - Keep an eye out for Alaina’s upcoming book: *Permission to Be*