417 - Even Huge Memberships Make Mistakes. Here Are the Most Common…

04/01/25 • 19 min

Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes.

I dive into some of the most common blunders these membership giants are making, gleaned from our membership insider series, where I explore sites like Masterclass.com, Digital Marketer, and more. Join me as I unpack these mistakes, offering insights on how you can avoid them and improve your own membership experience.

In this episode:

What are the common mistakes big membership sites make in their new member onboarding process?
How do issues with integrating multiple tech systems impact the overall membership experience?
Why is attention to detail crucial, and how can neglecting it affect your membership site?
How can a well-designed offboarding process benefit a membership, and what are some examples of neglect in this area?

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In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes.

In this episode:

What are the common mistakes big membership sites make in their new member onboarding process?
How do issues with integrating multiple tech systems impact the overall membership experience?
Why is attention to detail crucial, and how can neglecting it affect your membership site?
How can a well-designed offboarding process benefit a membership, and what are some examples of neglect in this area?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Previous Episode

416 - Webinar Marketing for Your Membership with Teresa Heath-Wareing

In this episode of the Membership Geeks Podcast, I’m joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales.

We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members.

From boosting registration and show-up rates to the nuances of live versus automated webinars, Teresa shares her wealth of experience and actionable insights.

Whether you're new to using webinars or looking to refine your current approach, this episode is packed with practical tips to elevate your membership marketing efforts.

In this episode:

What are the key ingredients that make a webinar effective for attracting and converting attendees to your membership?
How can membership owners improve registration and attendance rates for their webinars?
What techniques can be used to keep attendees engaged throughout the webinar to ensure they stay for the pitch?
Are automated or hybrid webinars a viable strategy, and how can they be executed without compromising authenticity?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Next Episode

418 - Does My Membership Need its Own Mobile App?

In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app?

We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives. I also discuss scenarios where having an app might actually make sense and share some insights from my extensive experience with membership sites.

In this episode:

Is it necessary for my membership site to have a dedicated mobile app?
What are the costs and challenges associated with developing a mobile app for my membership site?
How do most people use mobile apps, and does it justify the investment for my membership?
Are there specific situations where having a mobile app for a membership is truly beneficial?